Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.
Through the “Fine as I am” campaign, Kappahl, jointly with its customers, donated a total of EUR 500 000 during financial year 2023. The donations were made to local children’s rights organisations in Kappahl’s sales markets.
By 2030, so-called digital product passports will be mandatory for textiles in the EU. Kappahl is already participating in a pilot project to test the product passports and to investigate what the new system will look like, what data needs to be collected and how it can be presented to customers.
Nyamko Sabuni has been appointed as a new member of the Board of Directors of Kappahl AB. Nyamko Sabuni will contribute to Kappahl's growth journey with extensive experience in sustainability, diversity and inclusion from both the public and private sectors.
Newbie and Boråstapeter are taking the next step in their fruitful partnership by launching a new wallpaper collection: Newbie II. The Newbie II collection is made up of 18 beautifully hand-drawn designs from Newbie’s magical world of patterns in a soothing palette of soft shades and dreamy pastel hues.
Kappahl is continuing their venture of innovative and modular fashion, launching a new modular garment in the autumn of 2023 – a dress you can style and wear in 12 different ways. The aim is to further inspire customers to challenge the way we build and utilize our wardrobe.
Kappahl is turning the Newbie brand into a separate business unit. To lead the new business unit, Thomas Kusoffsky has been appointed Vice President of Newbie. Kusoffsky, who was previously the CEO of Smarteyes, will join Kappahl in the Fall. The new organizational structure will be implemented from June 1st.
Kappahl’s customers are continuing to use fewer plastic bags – since the industry’s One Bag Habit initiative was introduced in 2017 there has been an impressive 78 per cent reduction. And the profits from bags purchased by customers in stores are donated to organisations promoting sustainable development. In 2022, a total of over three million Swedish kronor was donated.
In the near future, Kappahl’s customers will easily be able to view information about where and how their clothes are made, at every stage of production. As part of its commitment to embed sustainability into all aspects of its business, Kappahl is entering into a partnership with the Indian-Swedish company TrusTrace.
Kappahl’s design team is launching a new innovative product in the autumn of 2022 – a garment you can wear and style in multiple ways to suit all occasions in life. Kappahl is aiming to further expand its range of responsible fashion with its innovation dress and to inspire customers to make more sustainable choices in order to reduce its carbon footprint across the entire value chain.
Kappahl’s XLNT brand has been creating fashion with pride, love and expertise for 25 years. An anniversary collection is being launched in celebration.
