Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn.
The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.
This September, Kappahl Group's brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named "Vintage Circus," is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
In 2026, Kappahl Group will move logistics from its current distribution centre in Mölndal to a newly built logistics centre in Arendal close to the Port of Gothenburg. Kappahl Group chooses Vanderlande to deliver the automation solutions in the 34,000 square meter property.
Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, "PreLoved," aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
Kappahl is accelerating its transition and leading the way towards a sustainable fashion world. Significant steps have been taken on the journey towards a transparent and responsible operation, reducing absolute carbon emissions by 15% since 2022. Additionally, Kappahl has had its climate target of a 50.4% reduction in absolute carbon emissions by 2032 validated by Science Based Targets (SBTi).
Kappahl is launching a unique design collaboration for the brand kay/day with influencer Sanna Jörnvik Déman – a summery capsule collection that combines fantastic materials with timeless design. Inspired by the relaxed atmosphere of a summery southern Europe, Sanna and the kay/day team have together created a well-thought-out and versatile collection in earthy tones perfect for all summer.
Storage and distribution facilities will be moved close to the Port of Gothenburg in 2026. In order to future-proof its delivery and logistics operations as it continues its growth journey, Kappahl Group will be opening a new distribution centre in the industrial area of Arendal on the outskirts of Gothenburg.
With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".
For the seventh consecutive year, Kappahl Group donates the surplus from its bag sales to organizations working for sustainable development. In 2023, a total of 2.6 million kronor was donated.
Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.
Through the “Fine as I am” campaign, Kappahl, jointly with its customers, donated a total of EUR 500 000 during financial year 2023. The donations were made to local children’s rights organisations in Kappahl’s sales markets.
