Anneli Ellsäter has been appointed the new Group CEO of Löfbergs, the Swedish-based coffee company with operations across Northern Europe. She will take up her position on 1 October, succeeding Anders Fredriksson, who is moving on to a new role within Humble Group. Anneli Ellsäter has more than 20 years of experience in senior positions within international consumer and brand-focused companies.
Löfbergs takes a major step in its international growth by becoming Circle K’s sole coffee partner across all European service stations. The three-year agreement covers more than 4,000 stations in 12 countries.
2025 was another challenging year for the coffee industry. High coffee prices, extreme weather and uncertain harvests put pressure on the entire value chain. Despite this, Löfbergs’ latest sustainability report highlights several concrete advances – from development projects in coffee-producing countries and regenerative coffee to fossil-free sea freight, more circular packaging and reduced waste.
After five years as CEO of Löfbergs, Anders Fredriksson is taking the next step in his career. In September, he will become the CEO of Humble Group. Until then, Anders will continue to lead Löfbergs, which is now starting the process of recruiting his successor.
Eight in ten Swedes drink coffee regularly. Filter coffee continues to dominate, and a majority of consumers still perceive coffee as good value for money. These are the key findings from the third edition of the Löfbergs Coffee Report - the most comprehensive survey of coffee consumption habits in Sweden.
All Löfbergs whole beans are now packed in mono-material – a packaging made from a single type of plastic and fully recyclable. This transition marks an important step towards more sustainable material use and a circular economy. "This is an important part of our work to create a more sustainable supply chain,” says Madelene Breiling, Head of Development & Compliance at Löfbergs.
Löfbergs has been named Supplier of the Year by the hotel group Strawberry. The award recognises the family-owned roastery’s long-term work on climate, social impact, and responsible supply chains.
Building on more than a century of work to advance sustainability - and after two years of co-developing a regenerative agroforestry sourcing model together with GrowGrounds - Löfbergs is now entering the next phase: scaling real-world restoration across key coffee landscapes. The goal is clear: restore nature, improve farmer resilience, and secure high-quality coffee for future generations.
Swedish-based coffee company Löfbergs has been named one of the top three Commercial Coffee Roasters at The European Coffee & Hospitality Awards in Berlin, alongside Lavazza and Illy. The award honours companies that drive the industry forward through quality, innovation, and responsibility.
Swedish-based coffee roaster Löfbergs has taken another pioneering step in sustainable coffee sourcing. Earlier this year, the family-owned company became one of the first in Europe to buy Regenerative Organic Certified coffee — a new and ambitious certification that goes beyond traditional organic standards.
Swedish-based coffee roaster Löfbergs has been shortlisted in two categories at the upcoming European Coffee & Hospitality Awards 2025: Best European Commercial Coffee Roaster and Most Sustainable Brand. The dual nominations underline the company’s strong position in the European coffee industry.
Swedish-based coffee roaster Löfbergs is strengthening its presence in Poland, a market with significant growth potential and a key part of the company’s strategy. Now, Tomasz Gruszczynski will join Löfbergs to drive business development in the country.
