Blog post - 6 August 2014 11:59

5 minutes with Deirdre Breakenridge on FutureComms

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

1. What do you think will be the most important trend in communications and PR over the next year?

2. Just over 1/3 respondents in our recent FutureComms survey believe that in future, content choices will be based more on previous performance than creative ideas.

Does this surprise you and how do you see data continuing to shape communications?

3. How is technology disrupting the agency landscape and is this changing what clients demand?

4. Can you explain the concept and value of a brand newsroom?

Topics

Media, Communication

Categories

Contacts

Leading comms pros debate the future of communications

23 May 2014 18:02

A sneak peek discussion ahead of FutureComm14 - The PR & Comms Event of The Year on 18th June - industry expert communicators - Deirdre Breakenridge, Neville Hobson, Paul Sutton, Adam Cranfield - get together to discuss where the future of communications is heading.

Building your organisation's internal newsroom

30 January 2014 11:44

David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.

PR Analytics: Why Small Data Is The New Big Data

14 January 2014 13:49

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.