5 minutes with Deirdre Breakenridge on FutureComms

Blog post -

5 minutes with Deirdre Breakenridge on FutureComms

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
 

1. What do you think will be the most important trend in communications and PR over the next year?


2. Just over 1/3 respondents in our recent FutureComms survey believe that in future, content choices will be based more on previous performance than creative ideas.

Does this surprise you and how do you see data continuing to shape communications?



3. How is technology disrupting the agency landscape and is this changing what clients demand?



4. Can you explain the concept and value of a brand newsroom?


FutureComms15 - 18 June, London

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

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