Blog post -
You and AI in PR
Are you feeling lost in the world of AI? You are not alone. Many people have questions about AI and the future can seem uncertain. The media are talking about the jobs that AI will take over, while AI might still seem distant from your daily work and discussions. Well, we are here to help clear things up.
Our take on the future of AI in PR & Communication is that it will be a collaboration between human and machine. Some tasks are better suited for machines, while others require the expertise of you. So, who does what? Here's a breakdown of how you and AI could work together within the field of PR and communication:
AI will support with ideation & creation
AI can help you produce ideas of what to write about taking in different aspects from what is happening in your company and the world around your brand. By just giving a couple of words as input, the AI can draft a full text for you, adapting the tone of voice to your previous communication.
Finding the right Audience with AI
"Finding the right audience for your content is a critical part of any PR or communications work. With AI, this time consuming process can be streamlined and simplified. AI will find the right audience for you by analyzing your text and then match that text with all articles on the internet. When the AI finds a match it will look for the author and include the journalist to your next send-out. No need to Google journalists anymore and no need to spend hours working on your contact lists.
Publish and analyze Your Media Coverage
After publishing your story, it's important to understand how it's being received by the media. AI will help you. When the story is out, our AI will find the articles written about you and put them together into an easy to read report. You can review and edit the report before presenting it to your stakeholders, ensuring that everyone has a clear understanding of your media coverage and its impact. With AI-assisted analytics, you can stay on top of media coverage and make data-driven decisions for your PR and communications strategy."
What will you do then?
Keep being awesome! And focus on the things that you do better than AI. Set up strategies for increased brand building. Your knowledge of the media landscape and your creativity helps you make the final touches on your press releases to ensure that your material is news and trustworthy. Work on your network creating relationships with the different media. And then shine when you present the results of your PR work.
At Mynewsdesk, we've been at the forefront of new technology since 2003 and we have worked with AI since 2017. We're fully committed to helping you succeed in your daily work. Our goal is to guide you through new technology so that you can excel at your job and shine when presenting the results of your PR and Communication work
The world of technology moves fast. So in a few months I probably need to update this post :) The future is exciting!
