Measuring Digital PR – Part 1: Why Measure?
Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?
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The PR Week Awards and the Importance of Being Fredrik
So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.
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Rob Shoesmith and the iPhone5 experiment.
Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.
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Mynewsday – a day dedicated to engagement in digital and social channels
When the Spring sun was at its brightest, we decided on a day to lighten up the inevitable Autumn. A whole day dedicated to engagement in digital and social channels. Sounds great, doesn’t it?
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P R The Champions!
What's the perfect song for PR people?
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Ten steps to a perfect online news room
Guest blog post by David Bowen, web effectiveness guru
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Online newsrooms are changing. Time for a heated debate
What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…
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Think 2011 - The Future of PR
Some thoughts from our UK Country Manager Heidi Noemm... Attending Think 2011 in London was a day of insights into how some of the most experienced and renown PR professionals in the UK think and act in today’s rapidly changing media landscape.
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Mynewsdesk Is Looking for Business Development Managers in the UK
Do you have a passion for the web? Does the PR & communications industry excite you? Do you want to be part of a dynamic team with global ambitions? Join us at Mynewsdesk UK!
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The corporate April Fool - great brand building or a waste of resources?
Ok, ok, this post is partly an excuse to revisit a few choice tricks, but we also want to at least raise the question. Is all this fun a good use of time and money? We digital folk are always extolling the virtue of brands showing a bit of personality online, of sharing more than just dry press releases with consumers. But in the current economic climate, is it right to appear to have too much t
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Win a trip to Stockholm
Abba. IKEA. Dime Bars. Volvo. The Nobel Prize. Just a smorgasbord of things you probably know about Sweden. But have you been yet?
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Web 3.0, social media and the paradox of choice
Whether you’re looking for a pair of shoes, advice on health or a PR agency, there is now massive choice on the web. And now we want help not just finding but choosing between the mass of information available to us, writes guest blogger Paul Sutton.
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