Sandwich, Eggs, Octopus: The Secret to Digital PR
You've found it, but search engines might not. An intriguing blog post by Paul Sutton of BOTTLE PR.
You've found it, but search engines might not. An intriguing blog post by Paul Sutton of BOTTLE PR.
Keith Childs launched GM Europe's first social media newsroom and he continues to lead the evolution of corporate comms at Opel/Vauxhall Europe. We picked his brains on social media newsrooms and trends in digital communications.
Emily Goodyear, PR & Marketing Manager at WRM-Media, on how to make sure your content delivers for your business.
For many businesses the main reason for undertaking a communications programme isn’t to shift the kit, instead it is to sell the entire business. Yet traditional communications plans are often ill-equipped to achieve this.
In this post we dive a little deeper into how we can measure digital PR performance.
Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?
So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.
Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.
When the Spring sun was at its brightest, we decided on a day to lighten up the inevitable Autumn. A whole day dedicated to engagement in digital and social channels. Sounds great, doesn’t it?
What's the perfect song for PR people?
Guest blog post by David Bowen, web effectiveness guru
What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…