Mynewsdesk

Round-up of the Content Marketing Show 2014

18 July 2014 17:27

On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

Top of the PR pops: June highlights

3 July 2014 10:34

It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

Can you really make people love your brand?

13 June 2014 13:46

The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

1 Million Stories

10 June 2014 12:48

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

30 May 2014 08:15

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

PR and the survival of the fittest

28 May 2014 08:15

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

Don’t build your brand on rented land

14 May 2014 14:45

It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.

Content Marketing vs The Big Idea

13 May 2014 08:40

Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...

The Future of Communications and the Modern Communicator

6 May 2014 11:00

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.