How Golden Wonder rubbed salt & vinegar into Walkers' wounds
Paul Sutton, Head of Social Comms at Bottle PR shared some crispy insights into Golden Wonders' recent PR activity.
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Mynewsdesk becomes an international newsroom partner of Elephant Parade
Mike Spits, Co-Founder of Elephant Parade said: “As a global brand, this is a fantastic opportunity to bring together and manage our international communications distribution from a central platform...
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Mynewsdesk selected as official newsroom partner for Guardian Changing Media Summit 2013
Mynewsdesk has been selected as the official newsroom partner of the Guardian’s Changing Media Summit 2013, to be held in March in London. As well as partnering with The Guardian for the event, Peter Ingman, founder and CEO of Mynewsdesk, will be speaking at the two-day event looking at developments impacting the role of the modern day newsroom and how brands are becoming publishers
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Integrating social media into cross channel strategies discussed during #SMWF Europe [video]
"One definite trend for almost all brands is the greater focus on content. They're competing with media publications for people's attention and time, so start to adopt similar approaches to storytelling online."
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What’s the story….with our newsroom benchmark?
By now you should have all seen our comprehensive benchmark report of the newsrooms of the top 100 brands in the world. This time around, we wanted to give a bit more background as to how and why we conducted this study,
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Media lists go social with Mynewsdesk
We've improved our Network features to add a whole new dimension to your PR contacts.
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35% of global newsrooms contain out of date information
Mynewsdesk benchmark study of the world's top 100 brands finds them failing to provide influencers with what they need
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What was the best PR of 2012?
We asked you to tell us what you thought were the best examples of PR and communications in 2012. Here's what you said...
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UK SMEs increasing PR spend but neglecting media basics
SMEs embracing social media but lack strategy and tools to see the full benefits of PR
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Making the Olympics social
Finn Concannon, Lead Social Media Producer at London 2012, looks back on the games and how the social team came together.
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Mynewsdesk bestow the Global PR award at the PR Week Awards
Mynewsdesk’s Head of Agency Relations Heidi Noemm, alongside compère and comedian Graham Norton, handed over the Global PR award to Ogilvy Public Relations & OgilvyOne at the PR Week Awards this Tuesday night.
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Period drama: the inside story of Bodyform's viral campaign of the month
Matt Golding of Team Rubber on how Bodyform responded to a Facebook comment by unleashing a viral video sensation in just 8 days.
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