How to create a PR plan for successful marketing
Digital developments and innovative PR platforms are creating opportunities for even small businesses to get their message heard. In our latest guide, How to create a PR plan, we look at how you can work smart with limited internal resources and still succeed with your marketing.
Regardless of your company size or marketing budget, PR is an essential building block for creating loyal relationships with your target audience. The rise of digital channels and social media has given all businesses better opportunities to create awareness. At the same time, more stakeholders than ever want to be heard. Our latest guide, How to create a PR plan, gives you concrete suggestions on how to create a PR plan that reaches your target audience.
The guide includes:
- The five questions you need to ask yourself to build a foundation for your PR
- How the lines between different marketing channels are blurring and what that means for your business
- An exploration of the ways that PR can be brought in-house and mixed with other communications efforts