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New guide: How to work with media relations in 2020

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New guide: How to work with media relations in 2020

Media reporting in 2020 has been all about COVID-19 and only few other news has gotten attention. This has hugely affected the possibility of getting publicity for brands and organizations. Over the last couple of months, the demand for stories outside coronavirus grew stronger. This guide is aimed for PR professionals using this time to earn media coverage.

The media landscape is ever changing. PR professionals need to understand the journalists’ way of working, their frustrations, aspirations and motivations. Mynewsdesk conducted 15 in-depth interviews with journalists of different roles and backgrounds. Learn more about what they have to say in this guide, which presents all the insights we’ve gathered.

This guide includes:

  • Valuable insights on journalists
  • Five types of journalists for your pitch
  • Template to create your own media list
  • Checklist before pitching your story to a journalist

Click here to access the free guide to improve your media relations



Mynewsdesk is the Nordic region's leading platform for digital PR and communication, with about 5,000 customers and 77,000 users. The cloud-based service includes media monitoring, news distribution, and PR analytics. The company was founded in 2003 in Stockholm. Since 2008, Mynewsdesk is a part of the Norwegian media group NHST Media Group AS. 

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Press contacts

Sara Backsell

Sara Backsell

Press contact Global PR Manager +46 76 288 56 15