Skip to content
Mynewsdesk expands the management team

Press release -

Mynewsdesk expands the management team

Mynewsdesk's current Marketing Director Lotta Laurin is appointed Chief Marketing Officer (CMO), meaning that she will join the company's management team. At the same time, Mattias Nygren steps in as the company's new Chief Financial Officer (CFO).

- We are about to expand into new markets and these recruitments will be invaluable for our growth journey, says Mynewsdesk CEO Louise Barnekow.

With a three-year plan involving growth focus and expansion into new markets, Mynewsdesk is making two strategic recruitments. The current Marketing Director, Lotta Laurin, is appointed as the new CMO, and Mattias Nygren, currently CFO at Paynova, joins as CFO.

- These are two roles that are incredibly central to the growth journey we are facing. The management team is now complete and I'm really looking forward to accelerating our expansion and entering new markets, says Louise Barnekow, CEO of Mynewsdesk.

Growth journey ahead

Mattias Nygren has been at Paynova since 2016 as a part of the company's management team. Previously he worked at Hudson, Ingram Micro, and Mekonomen, among others.

– Mynewsdesk is a very exciting SaaS company with solutions for the digital PR and communication needs of the future. I am very happy to become a part of Mynewsdesk and look forward to contributing to the company's continued growth journey together with the team, says Mattias Nygren.

– I am thrilled to be joining the leadership team at this growth stage. I look forward to helping the business continue its current trajectory, grow its customer base and reach new markets. With a platform as strong as Mynewsdesk, I know we are perfectly placed to achieve this, says Lotta Laurin, CMO of Mynewsdesk.

Lotta Laurin will start her new role on 1 December and Mattias Nygren will join in January.

Mynewsdesk management team:

  • Louise Barnekow, CEO
  • Johanna Bogårdh. Chief People Officer.
  • Polly Hussain, Chief Commercial Officer
  • Daniel Jonsson, Chief Data analysis and Strategy Officer
  • Lotta Laurin, Chief Marketing Officer
  • Mattias Nygren, Chief Financial Officer
  • Sara Manding Holm, Chief Product Officer
  • Daniel Wagnerius, Chief Technology Officer



Mynewsdesk is the Nordic region's leading platform for digital PR and communication, with about 5,000 customers and 77,000 users. The cloud-based service includes media monitoring, news distribution, and PR analytics. The company was founded in 2003 in Stockholm. Since 2008, Mynewsdesk is a part of the Norwegian media group NHST Media Group AS. 

Visit for more information.

Press contacts

Lotta Laurin

Lotta Laurin

Head of Marketing +46 (0)72-717 65 35

Related content

Expand your influence with Mynewsdesk

Mynewsdesk envisions a world where no story goes untold or unheard. Everyone has a story to tell. And a single story — a press release, news report or blog post — can make all the difference.

Mynewsdesk enables businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it easy to create and distribute stories, monitor what's being said in the industry and the media as well as track and measure results.

Find out more at