Mynewsdesk is investing in expansion - brings on a new CCO

Mynewsdesk is focusing on expansion and is proud to announce the appointment of Charlotte Eriksson as the new Chief Commercial Officer (CCO). With her extensive background in business expansion, Charlotte Eriksson will help strengthen Mynewsdesk's growth and establish the company in new markets outside the Nordic region.

"We are in an exciting position right now as a company and I am convinced that with the right initiatives, we will take big steps in the coming years", Charlotte Eriksson says.

Charlotte Eriksson has previously held leading positions at Ericsson and Natural Cycles, among others, and most recently at the fintech company Trustly where she, as Head of Strategic Transformation, helped steer the company’s global expansion during a period of rapid growth. Now she wants to make the same journey with Mynewsdesk, which she believes is perfectly positioned to take big steps and establish itself in new markets in the coming years – bolstered by the company’s substantial investments in artificial intelligence.

“Mynewsdesk has a great position right now. Over the past few years, the company has laid the groundwork to gain shares in new markets and segments quickly. I see that the investment in broadening our offering in media distribution, intelligence, analytics and services, together with our AI initiative, will lead the way, but we need to act relatively quickly to capitalize on the window of opportunity", Charlotte Eriksson says and adds:

"My mission is to use my experience to drive that development and take a strong Nordic brand to new markets.”

Focus on Growth

As CCO at Mynewsdesk, Charlotte Eriksson will have the overall responsibility for sales, both in current and future markets. In addition, she will be part of the company's EXCO team where the focus is expected to be on growth for the foreseeable future.

“We have made substantial investments in the product in recent years and prepared for a scalable expansion. Last year, we successfully reversed negative financial results and are now fully committed to growth. As part of this effort, we welcome Charlotte to the team. With her expertise and long experience in the field, she will contribute to our growth outside the Nordics, and I look forward to an exciting journey together," says Louise Barnekow, CEO of Mynewsdesk.