Schleich GmbH Fact Sheet January 2025
Founded in 1935, Schleich is today the leading international supplier of play figurines and one of the biggest German toy manufacturers.
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Schleich builds on well-known licenses, innovations and the fastest-growing product line Eldrador® Creatures in 2024
The toy industry struggled with difficult macroeconomic conditions last year: inflation, high energy prices, full retail warehouses, labour shortages and consumer reticence affected many manufacturers. Schleich builds on well-known licenses and innovations in a market environment that will remain challenging in 2024.
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Stylish horse decoration and cool dino party: The perfect kids' birthday party with schleich®
Whether dinosaur or horse fan, with the ideas from schleich® the children's birthday party is easy to prepare and guaranteed to be a great success! There are also free craft templates and instructions on the Schleich website.
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Schleich appoints Stefan De Loecker as new CEO
Schleich, the German manufacturer of figurines and playsets shaping storytellers for life, announces the appointment of Stefan De Loecker as new CEO effective 1 January 2024.
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Schleich North America: What’s the magic word for summer fun and free schleich® toys? Just say, PLAYcation!
Kids across North America can snag a free character to up the ante on summer fun. Five families will win every single schleich® toy released in 2023!
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World Play Day: boundless play with schleich® figurines for a better future
Every year on 28 May, World Play Day celebrates children‘s imaginative play. The awareness day highlights unstructured play as a natural and basic need of all children. This means: playing without boundaries and rules, guided only by a child‘s own imagination and its endless possibilities. The toy manufacturer Schleich has made it its mission to support this important form of play.
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Schleich increases sales by 8% in a challenging environment with international growth
Toy manufacturer Schleich closes the 2022 financial year with an 8% increase in turnover, marking the 8th consecutive year of strong growth. Schleich, whose figurines and playsets are available in over 60 countries, generated €275 million in turnover (previous year: €255 million), which represents a significant growth despite a downturn in the global toy markets.
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There’s magic in the air: Schleich launches its new Harry Potter™ line, Wizarding World™
Toy producer Schleich has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to add a seventh product range to its catalogue: Wizarding World™.
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Schleich North America: schleich® Announces Global Sustainability Initiative. All products and packaging to be recycled, biobased, recyclable, and Cradle to Cradle® certified by 2027
schleich®, a leading international toy manufacturer and supplier of realistic animal figures, today announces a new global initiative with the goal of only using sustainable materials, and as a first step, all figurines will be made exclusively of recyclable materials by 2027.
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“We strive to use only sustainable materials“: In five years, Schleich figurines will be recyclable.
The toy manufacturer Schleich has set itself the goal of producing its toys in a more sustainable way. “We strive to use only sustainable materials. As a first step, by the end of 2027 all our figurines will be recyclable or biodegradable. Also, we are working hard at finding recycled or bio-based material for the future production of our toys”, explains Schleich CEO Dirk Engehausen. In addition t
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New brand equity, new brand strategy, new logo. The schleich® brand becomes a “story starter”
“schleich® – where stories begin”. This is the new tagline for the leading toy character manufacturer Schleich GmbH. The company has fundamentally redefined its brand equity and will implement an extensive brand relaunch in summer 2022. The new brand strategy represents the largest single investment in the 87-year history of Schleich GmbH.
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Schleich GmbH Company history
Friedrich Schleich founded Schleich in Schwäbisch Gmünd, Germany in 1935. Today, the company is one of Germany's largest toy manufacturers and a leading international supplier of realistic animal figures. The famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children's rooms around the world.
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