Gina Tricot continues its expansion to meet customer demand. For autumn 2021, the fashion retailer is launching Young Gina, focused on Gen Z. The new concept offers fashion clothing in sizes 134-164 – a long-awaited addition that will fill a size gap in the company’s fashion range. Young Gina will be launched online and in selected stores on 12 August.
Gina Tricot continues to find new paths for maintaining an attractive position in the digital market. Now, Gina Tricot is taking its digital coverage into new territory with the launch of a country-specific e-commerce website in the Netherlands.
We’ve already seen style profile and influencer Emili Sindlev featured as a fashion personality in Gina Tricot’s earlier campaign material. In a new collaboration for SS21, the Danish fashion star has designed a summer- and beach-inspired accessory collection, “Created by Emili Sindlev”, to be released in selected stores and online at ginatricot.com on 27 May. A matching clothing collection, desig
In winter 2020, Gina Tricot launched the limited-edition jeans collection from Lou Dehrot Seated Jeans, created in collaboration with designer Louise Linderoth. The garments flew off the shelves. Now a second collection is being launched for spring, with new styles and updated washes.
Mix old with new and new with old. With circular fashion in focus, we’re launching a remake capsule collection, featuring reconstructed vintage garments developed in collaboration with designer Anna Lidström of Another Studio. Men’s shirts and jackets that have been given a new, trendy design in the form of easy-to-style, key items for women.
Gina Tricot continues to set new challenges and goals. As the journey continues, and with the goal of playing a larger part in a more sustainable, circular fashion industry, the company is launching a new innovation program: Gina Lab.
Gina Tricot’s sustainability journey towards a more circular fashion industry is off to a great start in 2021, as we begin an inspiring collaboration with Vinterie: the new, Swedish, online-based second-hand service that gives fashion a second chance.
Gina Tricot gets winter glowing in a new collaboration with trendsetting jewellery brand Blue Billie. Consisting of new takes on some of Blue Billie’s most popular iconic pieces, this exclusive capsule jewellery collection will be available only at ginatricot.com and in selected Gina Tricot stores.
Frankenius Equity has now acquired Nordic Capital's ownership in Gina Tricot and will, alongside the other owners, continue to support the company's development.
The collection is part of a larger environmental collaboration that began in the end of 2019.
Rent is the new new – As part of its sustainability journey, Gina Tricot is launching a unique collaboration with Gemme, the fashion industry’s online walk-in closet, where users share their own designer garments and accessories or get access to exclusive wardrobe “gems” directly from other fashion lovers, including some of the country’s most well-known style profiles.
Gina Tricot har en spännande höst att se fram emot som inkluderar ett helt nytt forum då modekedjan stolt går in som ny huvudsponsor till den populära musiktalangtävlingen Idol på TV4.
