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Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
With its widely acclaimed The Cube 'pop-up' restaurant concept, Electrolux is raising the bar for marketing, emotionalizing its brand and forging stronger ties with professional chefs, says Tom Astin, PR Manager Electrolux Europe, Middle East and Africa. "It's all about context and the experience," he told senior marketers who joined IAA Sweden and Open Communications for a seminar early March.
Klas Winell, Winell & Co.
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- Klas Winell, Winell & Co.
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Topics
Categories
- Event marketing
- iaa sweden
- the cube
- the cube by electrolux
- Open Communications Stockholm
- the cube i london
- the cube brussels
- the cube milano
- the cube florence
- tom astin electrolux
- tom astin pr manager electrolux
- the cube stockholm
- electrolux the cube project
- electrolux cube i stockholm
- iaa sweden seminar
- iaa board
- david gray iaa board member
- experiential marketin
- emotional marketing
- action-based marketing
- david gray sweden
