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Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
Successful brands are moving from a "product-focused" approach towards "purpose-driven" marketing. Once the larger purpose has been identified, they must then prove themselves through actions that confirm their deeper beliefs. Philip, who won the Cannes Grand Prix for his "Curators of Sweden" campaign last year, was speaking to an IAA Sweden event that Open Communications helped to orchestrate.
Klas Winell, Winell & Co.
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- Klas Winell, Winell & Co.
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