Topics: PR, Communication

  • Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
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  • Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
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  • Electrolux shows how “experiential marketing” is done right with The Cube project
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  • Open delighted to support the Cavotec engineering group's film project - here's the team in Western Australia.
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