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Electrolux shows how “experiential marketing” is done right with The Cube project

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Electrolux shows how “experiential marketing” is done right with The Cube project

Join us on March 6 to hear Tom Astin, PR Manager Electrolux tell why the Swedish appliances giant commissioned a pair of pop-up to "travel" across Eruope, briefly perching atop famous buildings, monuments and cliffs - shown here atop The Royal Swedish Opera. Event is sponsored by IAA Sweden of which Open is a proud member. Kicking off the discussion will be Volontaire, the award-winning agency.
Electrolux
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