What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.
Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.
Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: david@open.se (+46 708 24 22 58) or Gunilla Lundström: gunilla@open.se (+46 702927114).
To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Open Communications, the independent brand communications agency, is adding two senior team members and one intern to its team in Stockholm to support growing client needs. The agency says it recently started working with Austrian-based Andritz Separation and several product areas within Sandvik, necessitating an expansion of its strategic and creative resources.
Trained at Forsbergs and K3 at Malmö Univ, Victor is an up and coming creative who is supporting our senior team. He worked previously at Footcone & Belding, Shackleton Direct, Amsterdam-based Euro RSCG Fuel and Dowell//Stubbs (later Gyro). At Fuel he was involved in 360-degree communications for the Volvo global account, including cutting edge digital and design work. Bienvenido a Open Victor!
With 15 years as an award-winning designer under his belt, Totte brings a sharp graphic touch to his work at Open. Previously, he worked at Gyro, a global ideas shop, and an agency called “Det”. Over the years, Totte has worked on a mix of both international and local clients, including SAAB, Toyota, Peugeot, Metso, Adobe, Logica, Landslagets fotbollskola, Scandinavian Masters and more.
A true internationalist at heart, Eva has worked at Ogilvy, Lowe Brindfors, McCann and Ehrenstråhle BBDO. Over the years she has handled multinational accounts ranging from Kraft and Electrolux to Marbodal and Sandvik. While at BBDO, she was was responsible for the global Alfa Laval account and worked for Sandvik and SKF, delivering both traditional and interactive projects. Welcome to Open Eva!
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?
We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
Open Communications tillkännager nu att man nu slutfört sin strategiska rekrytering av fyra seniora medarbetare för att bättre kunna möta nuvarande och framtida kunders behov. Rekryteringarna består av en mycket meriterad produktionsledare, en projektledare med lång bakgrund inom varumärkesutveckling samt en mycket talangfull AD.
David Gray, founder and creative director of Open Communications, a Stockholm-based global marketing agency, has been chosen to sit on the international jury of Sweden’s prestigious 100-Wattaren Awards.
David Gray, grundare och creative director för Stockholmsbaserade, globala kommunikationsbyrån Open Communications, har blivit invald i juryn för den prestigefyllda tävlingen 100-Wattaren Awards.
Nya studier visar att det ökade behovet av en stark närvaro på internet och av att nå viktiga opinionsbildare har skapat ett förnyat intresse för högkvalitativ engelskspråkig kommunikation. Detta pressmeddelandet publicerats även på engelska den 14e maj, 2012.
As global brands increasingly rely on English-language marketing to drive results, the need for quality English content has never been greater. Open Communications has published a guide on improving English-language communications based on its extensive experience of working with global B2B and B2C brands.
OPEN was delighted to attend Iggesund Paperboard's recent Stockholm leg of their international design challenge, where top talent from the design world displayed their entries that exploited the unique qualities of Iggesund´s flagship product, Invercote. There was also keen interest in a unique wall calendar designed for Iggesund by OPEN.
A brief overview of how OPEN supported the Cavotec engineering group with its successful listing on the NASDAQ OMX Stockholm.
