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Categories: iaa sweden

  • Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
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  • Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
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  • Electrolux shows how “experiential marketing” is done right with The Cube project
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  • Micronic Mydata's Veronica Wänman and David Gray at last night's IAA seminar-mingle.
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  • Neil Johnson of Telia Sonera makes a point at the IAA Sweden's Spotify seminar.
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  • Eva Kumlin presents at the IAA Swedish design seminar March 23 2011
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  • Henrik Otto makes a point at the IAA Swedish design seminar March 23 2011
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  • The IAA Swedish design seminar March 23 2011
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  • Courtney Cesari and Susanna Barrett in conversation at the IAA Swedish design seminar March 23 2011
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  • Henrik Otto speaks to the IAA on Swedish design
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