Video -
Social media quiz campaign for Snow Software
Aiming for the hearts and minds of C-Suite executives, this LinkedIn & Facebook campaign for Snow Software called attention to the "ticking bomb" of hidden software licensing fees for many companies. Whether overspending or underspending, it was clear that many CFOs, CTOs and CIOs are unaware of their risk exposure. The "shark tank" became a fun and unexpected metaphor that all could relate to.
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- License:
- Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
- File format:
- .mp4
- Length:
- 1:17
Topics
Categories
- social media
- strategic communications and marketing services
- Software Asset Management
- Open Communications
- Marketing Communications
- English-Language copywriting
- B2B marketing
- Open Founder David Gray
- Copywriter David Gray
- Hank Fagerstedt
- Open Communications AB
- Open Creative Director Håkan Fagerstedt
- Account Director Henrik Sund
- snowsoftware
- Creative LinkedIn campaigns
- Creative Facebook Campaigns
- Snow Software AB
- Henrik Sund Open Communications
- Creative B2B Videos
- Creative B2B Marketing Communications
