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Social media quiz campaign for Snow Software

Video   •   Nov 11, 2019 23:22 CET

Aiming for the hearts and minds of C-Suite executives, this LinkedIn & Facebook campaign for Snow Software called attention to the "ticking bomb" of hidden software licensing fees for many companies. Whether overspending or underspending, it was clear that many CFOs, CTOs and CIOs are unaware of their risk exposure. The "shark tank" became a fun and unexpected metaphor that all could relate to.
License Creative Commons Attribution (?)
Video length 1:17

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