Let's say you're a corporate trainer. At the end of your workshop, you send your deck to your students, only to discover they copy your materials. Worst of all you discover your client shared your slides with everybody in the company across their intranet, or has even created an online course drawing on your curriculum for the corporate LMS platform.
When using the PitchMark® platform, you have the autonomy to define the specific terms under which a client can use your work. These criteria are captured directly on the PitchMark® certificate, creating an official and indelible record of the agreement.
Under normal circumstances, the person you are pitching to is under no obligation to buy or use your certificate. But if a client refuses to pay the licensing fee but still uses your idea, the PitchMark® certificate serves as a critical layer of defence by providing indelible documentary evidence of your ownership and the terms offered.
If a prospect objects to your inclusion of a PitchMark® certificate, it typically leads to one of two outcomes: it either initiates a necessary conversation about Intellectual Property (IP) rights, or serves as a warning sign about the client's intentions.
There is no cost to sign up with PitchMark®, and no charge for generating PitchMark® certificates.
The PitchMark® IP Governance Certification is a specialised program designed for the client side—the companies and agencies that receive pitches—to formalise how they handle third-party Intellectual Property.
The public pitch feed, located on the homepage of the PitchMark® website, acts as a public record of pitching activity designed to create transparency and deter idea theft. While it makes the transaction visible to the community, it is structured to protect the actual content of the idea.
PitchMarking differs from traditional copyright and Non-Disclosure Agreements by focusing on active deterrence and formalized evidence rather than just legal recourse after a theft has occurred. While traditional laws such as copyright, trademarks, and patents exist, they often fail to fully protect ideas, especially in the early informal stages of a pitch.
Creators have the autonomy to set their own prices for their licenses, as PitchMark® does not dictate specific fees. Creators should negotiate this with their prospects. However, here are some ideas for how innovators can determine the right price.
Six things to know: How creators can monetise their pitches by selling them the rights to an idea even if they are not hired for the full production. This feature transforms the traditional "all or nothing" pitch into a more flexible commercial transaction.
Five ways a PitchMark® certificate serves as a multifaceted deterrent against idea theft by formalising the pitching process and signalling to recipients that a creator is prepared to defend their IP rights. Rather than relying on new legal layers, it focuses on prevention and transparency.
As a videographer you send your storyboard to your prospect, only to discover your video on YouTube, Instagram or TikTok: they got someone else to produce your video. Now with PitchMark Ideas Exchange they can contract you to produce the video or pay you a license fee for your storyboard, so you get paid for your concepts even if they engage someone else for the project.
Retainer work is hard to come by in the PR industry, which means most of your output is project-based. Worst of all, they might just use the written materials you produce without any payment to you at all. Now with PitchMark® Ideas.Exchange they are on notice that you reserve all rights to your work. If they accept it they can pay for it straight away.
You receive a request from a prospect to re-design their website. You submit a great concept, only to find your Figmas were implemented on the prospect's website without any recognition, let alone payment. Now with PitchMark® Ideas.Exchange they can either award the web creation contract to you so you can implement your designs, or they can license your designs from you.
You research a story, conduct interviews and craft your article. But after the editor has copy-tasted it they decline - only to assign one of their staff reporters to rewrite it. Now with PitchMark® Ideas.Exchange the editor is on notice that you reserve all rights to your work. Plus if they decide to publish your story they can license it from you straight away, and pay you faster.
Ordinarily graphic designers create creative pitches, marketing plans, logo designs, and more. The problem is when the prospect declines your ideas, only to implement your creatives by themselves or hand them to a competing design firm to execute. Now with PitchMark® Ideas.Exchange they can either award the contract to you, or they can license your concepts from you.
Ordinarily you create architectural drawings for a prospect. But then the prospect hires someone else to execute your plans and doesn't even acknowledge your work, let alone pay you for it. With PitchMark® Ideas.Exchange your prospect can instantly license your plans, and you get paid straight away by credit card.
Building on its success earlier in the week, PitchMark concluded its participation in Malaysia’s National Training Week (NTW) 2025, with a webinar on Friday, June 20th, for Chief Sustainability Officers concerning the importance of intellectual property protection in the context of the United Nations’ Sustainable Development Agenda. Entitled “Developing Compliance with SDGs 8 & 12 Through Ven
PitchMark continued its participation in Malaysia’s National Training Week (NTW) 2025, on June 19th by presenting a standout webinar entitled “Reducing Risk of Vendor IP Infringement” for Chief Procurement Officers to equip them with procedural guidelines and practical tools for respecting vendors’ intellectual property (IP) when receiving tender bids and pitches.
Led by PitchMark Founder Ma
On June 16th PitchMark® presented an online workshop entitled “Enforcing Staff Compliance with your Organization’s IP Policy” as part of Malaysia’s National Training Week for more than 40 registered attendees, exploring the intersection of intellectual property (IP) and the United Nations’ Sustainability Development Agenda (SDA).
The SDA dates back to 2015 and consists of 17 goals endorsed unan
