Tags: idea theft
How to use PitchFeed
PitchMark deters the theft of your concepts, creations, proposals, business plans, music — basically, any ideas that you conceive and want to protect as your own when submitting these ideas for pitches to potential clients. Read more here about how the PitchMark Certificate helps you to do this.
Your idea ownership gains another layer of protection when you opt to appear on PitchFeed. This sect
Gucci protects its IP fiercely, but plays a different game for the IP of others
With the movie House of Gucci opening this week, the Italian fashion house is in the spotlight for the passionate vendettas that occurred back when the company was a family-owned business. The current Gucci, however, is now owned by a French luxury-goods conglomerate, and it knows a good branding opportunity when it sees one. The company opened up its archives to the movie’s production team, and t
How to use the PitchMark Certificate
All innovators want to benefit from their original ideas. To do so usually involves discussing or pitching the idea with others, in order to get funding, marketing, or feedback.
Unfortunately, this opens up innovators to the risk of idea theft. Copyright protection mechanisms do exist, but they can be costly and cumbersome. Here’s where PitchMark can help.
When innovators register thei
Dune, Star Wars, and the “bad art friend” — copyright and the anxiety of influence
Dune, published in 1965 and written by American author Frank Herbert, has been called “the greatest novel in the science fiction canon”, and a movie adaptation of the book is being released this month. Those who are coming to this epic story for the first time may find it very familiar, especially if they have even a cursory knowledge of Star Wars.
From a desert planet to an evil empire, there
Dior’s use of Balinese textile shows value of IP for nation-branding
When the world was in the thick of the Covid-19 pandemic and most borders were closed in 2020, the catwalks of Paris were enlivened by a dash of Indonesian culture thanks to the Christian Dior spring-summer 2021 ready-to-wear fashion show, which featured traditional Ikat Endek fabric handmade by weavers in Bali.
Also known as Wastra or Kain Endek, this style of textile involves dyeing the warp
PitchMark calls for fundamental rethink of Intellectual Property value among creators and their clients
In a digital world, where economic value is created before products are manufactured and before services are executed, the value of IP should get much greater emphasis than is currently the case. Ironically, this is often least appreciated by the innovators who create this value, especially when they pitch their ideas to prospective clients and investors.
Pinterest co-founders sued for idea theft
With a lifestyle-centric focus and a palpable lack of toxic arguments, image-sharing platform Pinterest is a favourite for social-media users who like to spend their Internet time browsing and curating visual inspirations rather than having fraught conversations.
It turns out, however, that even Pinterest isn’t drama-free. Former blogger Christine Martinez has sued Pinterest co-founders Ben Si
Creator of Netflix sensation Squid Game accused of plagiarism
The latest viral sensation from streaming platform Netflix is South Korean series Squid Game, and it has taken the world by storm. A mere 11 days after the show was released on September 17, Netflix co-CEO Ted Sarandos went on the record about its blockbuster numbers, stating that it had become the platform’s biggest non-English language show in the world, and could very well turn out to be Netf
When influencers steal content from other influencers
Content theft is common phenomena in social media, and it is not uncommon for influencers with large followings to take content from less popular creators without permission.
Shristi Das, an Indian Instagram influencer with over 142,000 followers, creates different characters with unique voices. She was extremely annoyed when a famous TV actor with half a million Instagram followers used her v
The disputed IP of Alexandria Ocasio-Cortez's Met Gala dress
The annual Met Gala is a signature fundraising event for the Metropolitan Museum of Art’s Costume Institute in New York City. Celebrities who attend always dress to impress, and this year, one of the most talked-about outfits was worn by politician Alexandria Ocasio-Cortez. Popularly known as AOC, she is the U.S. Representative for New York's 14th congressional district, and made her debut at the
Who owns ideas pitched during job interviews — the company or the job candidate?
Have you ever pitched an idea at work, only to see your boss present it later as his own idea?
While that must sting, imagine how much worse you would feel if your idea was pitched during a job interview, and you didn’t even get the job, much less the credit for the idea and any share of the financial benefit it generated.
That’s what one job applicant says happened to her. In August 2016,
7 ways innovators can protect their IP
A new song; a new character; a new algorithm — in the 21st century, any of these, and many more kinds of new ideas, could make their creator’s name and fortune. That’s the way the creative economy works.
As author John Howkins put it in his 2001 book The Creative Economy: How People Make Money from Ideas, the creative economy refers to the economic potential of activities that centre on creati
Dealing with onerous IP clauses in tender documents
From design agencies to training providers, entrepreneurs and small businesses across various industries often throw their hat in the ring when organisations send out Invitations To Quote (ITQ) for upcoming projects.
These documents set out the requirements for a project, and enables a potential vendor to assess how much to charge for its goods and/or services. But beyond noting the nature and
The IP of designer fonts
No matter what service or product a company is selling, chances are they are using some kind of font in their marketing materials. While many people assume that fonts can be used freely, font programmes and their underlying typefaces are actually intellectual property protected by copyright.
In 2009, Font Bureau, an American type foundry, sued NBC Universal for failing to secure the rights to a
Will the rise of gaming cryptocurrencies lead to more IP theft?
Blockchain (a distributed ledger comprising cryptographically linked data, enforced by a disparate network of computers) and cryptocurrencies (virtual currencies powered by blockchain technology) entered the mainstream consciousness a few years ago. More recently, these innovations have entered popular culture via gaming. In some games, players can now purchase cryptocurrencies for use as an in-ga
Deliveries within minutes, dissatisfaction within weeks: Issa PR accuses Getir of idea theft
Getir is accused by Issa PR of ripping off ideas from their pitch, claims the Turkish grocery delivery company denies.
Ending exploitation of creative interns and freelancers — can it be done?
Companies in the media, communications and creative fields have no shortage of interns and freelancers to choose from. Unfortunately, these industries are also rife with exploitation. Can this come to an end?
Social media shaming: Boon or bane for independent designers?
Independent designers and brand owners are as susceptible to idea theft as ever, but increasingly, those affected have been eschewing troublesome legal processes for calling out the responsible parties on social media. PitchMark looks into the advantages and disadvantages of doing so, and if there are alternative solutions.
Model sues Jockey for below-the-belt business practices
An underwear model is suing Jockey for using his image long after his contract with them expired.