The good and the great of the UK foodservice industry will meet today at Dinerama, a global street food market in Shoreditch, where Arla Foods will launch its new foodservice division, Arla Pro. The launch of Arla Pro brings together well-known brands such as Lurpak®, Anchor® and Castello®, with a new Arla back of house range.
Anchor – the leading brand of British-made butter– is launching a new look to proudly showcase its Britishness . The makeover will be supported with a £4.5 million campaign to publicise Anchor’s ‘real butter’ credentials. Anchor is produced by Arla Foods, the UK’s leading farmer-owned dairy company, using 100% British Milk and reinforces the dairy cooperative’s drive to champion British dairy
Lurpak has unveiled a new multi-million pound marketing campaign challenging cooking habits as research by Lurpak shows UK consumers are spending more time consuming food media than cooking.
Arla Foods has launched ‘Arla Professional’ as the new brand name for its foodservice products in the UK.
The home of Anchor Butter has been surprised and delighted at the level of response from a visit of Wiltshire Federation of Women’s Institutes to the Westbury Dairy.
Arla Foods is to manufacture retail packet butter at Westbury Dairies, from August 2011. The move follows the announcement in September that Arla Foods UK was to become a shareholder with First Milk and Milk Link in Westbury Dairies Limited.
