Press release -

Drumming up business

ANCHOR Spreadable will be literally drumming up business at checkouts across the UK by giving away a limited edition Jungle Book drum to help celebrate the release of Disney's Jungle Book 2.

The exclusive promotion with the film giants arrives just in time for Easter and runs for up to 10 weeks. Consumers who collect three foils from 250g and 500g Anchor Spreadable packs can send in £3.49 and receive a specially branded Jungle Book 2 drum.

The striking 26cm tall instrument is made of wood and dual-branded with Anchor Spreadable and Disney's Jungle Book 2 famous characters.

Stuart Ibberson, brand manager for Anchor BSM, said: "This campaign aims to target young families at Easter. Disney thought the Anchor brand was a perfect fit for the film and we are delighted to be associated with such a high profile release."

The promotion begins this week and features on five million packs of Anchor Spreadable. The packs will also see the loveable bear Baloo and "manchild"
Mowgli on the tops and sides of packs.

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Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.

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Arla Foods UK Press Office

Press contact Arla UK (media queries only, no new business or sponsorship requests) 07966136112

Arla Foods is the UK's number largest dairy company.

Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

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