Anchor returns to the TV screens during ITV’s Emmerdale as part of a major new £2 million Anchor Spreadable campaign. The new Arla Foods campaign is themed around ‘guerrilla parenting’, helping parents occupy their kids during the summer holidays.
Arla Foods, the farmer-owned dairy company and a principal sponsor of Open Farm Sunday 2016, is anticipating a record number of visitors through the gates of its owners’ farms on farming’s national open day, June 5th.
Arla Foods, the farmer-owned dairy company, has today released its Group 2015 results, outlining a robust performance across its organisation. Arla’s largest business group, the UK market, played a significant role in delivering a strong year of improved performance.
Westbury Dairies Limited, the joint venture between Arla and First Milk, has today confirmed that full ownership of Westbury Dairies Limited has transferred to Arla. The joint venture company, located at Westbury, Wiltshire, operates the country’s most modern skimmed milk powder and bulk butter production facility.
London commuters were greeted on Wednesday December 9th by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas.
Arla has more raw milk in its care than ever before and more expected over the next five years. This provides the business with opportunities for global growth to create value for its 12,700 farmer owners.
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase Arla's dairy products and support its farmers.
The home of Anchor Butter has been surprised and delighted at the level of response from a visit of Wiltshire Federation of Women’s Institutes to the Westbury Dairy.
In The Grocer’s annual supplement ‘The Dairymen’ published last week, our own Peter Giørtz-Carlsen, Executive Vice President of Arla Foods UK, talked about his ambitions for the dairy cooperative. Peter believes that Arla’s strong market position, particularly in liquid milk and cheese, means it is well positioned to make the jump to ‘super brand’.
Arla Foods, the farmer-owned dairy company, is calling on shoppers to support dairy farming by buying its well-known and leading dairy products including Anchor, Cravendale and Lurpak in a new national campaign, Support Our Farmers, which includes a series of advertisements in the national press, leaflets and a social media initiative.
After an international tour of Denmark, Holland and New York, premium cheese brand Castello® officially opened its first UK pop-up store on the 9th September. The Castello® Pop Up shop has arrived in Commercial Street in London for a seven week tenure to build on the success of the brand in the UK, and boost awareness and appreciation of Castello® cheese among UK consumers.
One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.
January marked the launch of Anchor Lighter Spreadable, supported by a £7 million brand marketing campaign.
The Anchor brand are back on screen with a £4 million advertising campaign, spearheaded by new-look, hi-tech versions of the Anchor Cow and Moo characters.
UK chocoholics can rejoice, as ANCHOR® Cream has some great news. The brand is launching a new innovation - ANCHOR® Chocolate Flavour Mousse.
To ensure its future as a strong player in the butter and spreads market, Anchor has had a major makeover and will be stepping out in new packaging, from 1 July 2004.
As British Sandwich week draws near (9-15 May 2004) Anchor, one of the UK's leading dairy brands, is to help the people of Britain to prepare the perfect cheese sandwich.
One of Britain's best-selling dairy brands, Anchor, is to launch a hard-hitting advertising campaign to encourage consumers to re-evaluate their purchase decision within the butters and spreads category.
ANCHOR Spreadable will be literally drumming up business at checkouts across the UK by giving away a limited edition Jungle Book drum to help celebrate the release of Disney's Jungle Book 2.