Anchor Lighter Spreadable celebrates its first birthday
One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.
One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.
January marked the launch of Anchor Lighter Spreadable, supported by a £7 million brand marketing campaign.
The Anchor brand are back on screen with a £4 million advertising campaign, spearheaded by new-look, hi-tech versions of the Anchor Cow and Moo characters.
To ensure its future as a strong player in the butter and spreads market, Anchor has had a major makeover and will be stepping out in new packaging, from 1 July 2004.
Following the success of a partnership with Alton Towers in 2003, Anchor Spreadable and Cheddar are set to link up with the Tussauds Group again to run a nationwide on-pack promotion.
Get lost! That's the message from the Cravendale team who is challenging the public to see if they can negotiate their way round a 10ft tall maize maze.
Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
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