Anchor Lighter Spreadable celebrates its first birthday
One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.
Categories: caroline baker
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A lighter future for Anchor
January marked the launch of Anchor Lighter Spreadable, supported by a £7 million brand marketing campaign.
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Anchor launches new-look £4 million advertising campaign
The Anchor brand are back on screen with a £4 million advertising campaign, spearheaded by new-look, hi-tech versions of the Anchor Cow and Moo characters.
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Anchor builds on natural credentials with makeover
To ensure its future as a strong player in the butter and spreads market, Anchor has had a major makeover and will be stepping out in new packaging, from 1 July 2004.
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Alton Towers team up with Anchor
Following the success of a partnership with Alton Towers in 2003, Anchor Spreadable and Cheddar are set to link up with the Tussauds Group again to run a nationwide on-pack promotion.
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Maize maze madness for Cravendale
Get lost! That's the message from the Cravendale team who is challenging the public to see if they can negotiate their way round a 10ft tall maize maze.