Press release -

Anchor Lighter Spreadable celebrates its first birthday

One year on from its launch onto the butter, spreads and margarine market, Anchor Lighter Spreadable is now worth 9.3m*.

Since its launch in 2005, eight per cent of total households in Great Britain have bought Anchor Lighter Spreadable*, the first spreadable sweet cream butter on the market, making it the most successful launch within its sector of recent years.

Currently, Anchor Lighter Spreadable owns a one per cent value share of total BSM market*2, and a 4.5 per cent share*2 within the spreadable sector. The total Anchor BSM portfolio owns 8.7% value share of the entire BSM market*2.

The Anchor Lighter Spreadable launch in 2005 was supported by a advertising and promotional campaign which included in-store support with POS; and TV advertisements containing the message 'same great taste. 25% less fat'.

Caroline Baker, brand manager Anchor butter, spreads and margarine, says "We are extremely pleased with how Anchor Lighter Spreadable has performed, and the figures speak for themselves. We are looking forward to building on this success in 2006 and believe the product will maintain a strong lead in the BSM category".

* Source: TNS Scansales 52 w/e 27 Nov 2005
* 2 Source: IRI Infoscan 52 w/e 26 Nov 2005

Topics

Categories

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.

Contacts

Arla Foods UK Press Office

Press contact Arla UK (media queries only, no new business or sponsorship requests) 07966136112

Arla Foods is the UK's number largest dairy company.

Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

Arla Foods

4 Savannah Way, Leeds Valley Park, Leeds
LS10 1AB England

Arla Website
Watch us on YouTube
Arla Facebook
Arla Foods UK Twitter
LinkedIn
Visit our other newsrooms

Arla Foods Ingredients