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Half-Year Report September 2020-February 2021: High demand in Sweden and hopes for a good, long winter season in Scandinavia with ski resorts open. Continuing challenges in Norway with its strict entry and quarantine rules in response to the coronavirus, resulting in a loss of foreign guests, which in turn has a negative effect on earnings.
Pontus Frithiof and Nordrest will be setting up in northern Sweden for the first time, as the two restaurants open at SkiStar's new resort, SkiStar Lodge Hundfjället, in Sälen. The two restaurants will have different concepts and specialities, but they will offer something for everyone with a focus on sustainability – good and well-prepared food based on locally produced ingredients.
Interim Report: September 2020-November 2020: Comments from the CEO Stefan Sjöstrand: The coronavirus pandemic continued to affect our operations in the first quarter 2020/21, and the process of Covid-proofing our destinations continued throughout the autumn. SkiStar is introducing a range of precautionary measures to ensure the safety and security of our guests and employees.
SkiStar Hemsedal was first to announce that the resort will be opening for skiing on 11 December, together with SkiStar Trysil, and it's now also clear that SkiStar Åre, Sälen and Vemdalen will be opening during the week commencing 14 December (calendar week 51)*.
During the autumn, SkiStar has worked intensively in Norway and Sweden with destination companies, local and national actors such as the healthcare and emergency services as well as skiing industry organisations to help to protect guests and employees from Covid-19 during the forthcoming ski season. Based on standard industry guidelines, SkiStar is now implementing several safety measures.
Year-End ReportSeptember 2019-August 2020Fourth Quarter Net sales for the fourth quarter were SEK 151 (109) million, an increase of SEK 42 million (38 percent) compared with the previous year.Profit after tax was SEK -101 (-206) million, an increase of SEK 105 million (51 percent) compared with the previous year.Earnings per share amounted to SEK -1.23 (-2.57), an increase of 52 percent. Full Year
New digital solutions that make life easier for guests, improved cancellation and booking changes protection and a host of new, modern lodging properties are at the heart of things as the skiing company presents its winter news.
Comments from the CEO Stefan Sjöstrand: March 2020 was the month that shook not only the world, but SkiStar too, as the spread of the new coronavirus left no-one unaffected. Announcements that our operations in both Norway and Austria had been forced to close were followed by Sweden’s Public Health Agency advising us to also close the Swedish resorts.
When it comes to snow, it’s hard to beat Norway and Sweden. SkiStar’s five Scandinavian ski resorts have seen great conditions so far this season, with Åre, Sälen and Vemdalen in Sweden and Trysil and Hemsedal in Norway currently enjoying snow depths of between 62 cm and 168 cm.
Easter is the ideal time to get away for a family ski holiday; in fact, it’s something of a tradition in Sweden and Norway. With longer, warmer days, glorious pink sunrises and sunsets and a more chilled-out vibe on the slopes, the Easter holidays are the perfect time to relax and spend time together in nature.
Starting today (February 20), SAS is launching tickets to Sweden and Norway’s largest ski resorts, Sälen and Trysil, for Winter 2020/2021. Direct flights from London Heathrow to Scandinavian Mountains Airport will operate from December 26 2020 to April 3 2021. Accommodation is also bookable at skistar.com.
Everyone was a beginner on the slopes at some point. We've all felt those butterflies and experienced that sense of terror mixed with elation. Ski instructor and mother-of-two Marie Stenmalm, manager of SkiStar's ski school in Sälen, has taught thousands of adults and children to take those first turns.
After nine winter seasons, SkiStar’s popular loyalty club, MySkiStar, has seen membership surpass 900,000. MySkiStar offers personalised deals and offers, free wifi and tools allowing skiers to track their stats, see how many calories they’ve burned, collect pins and find – as well as compete with – friends on the slopes.
If you’re keen to find your ski legs or up your game this winter, SkiStar is now offering longer, half day lessons at its Swedish and Norwegian resorts of Sälen, Trysil, Åre, Hemsedal and Vemdalen. With help from Scandinavia’s most renowned instructors, skiers of all ages and levels can really maximise their time on the slopes.
SkiStar has a great deal for young families this spring (March 23 - April 5), with free ski school, ski rental, ski pass and meals for children up to six years old as part of Valle's Family Weeks. Valle’s Ski School is the perfect place for children from three to nine to learn and hone their skills, and the fun carries on after lessons with SkiStar’s lovable snowman Valle putting on lively shows.
Grand opening of Europe's first ski airport with a 10 minute transfer to the slopes. Scandinavian Mountains Airport welcomed its first flight today (December 22nd), with direct SAS flights from London Heathrow starting next Saturday December 28th. With transfers to Sälen, Sweden from just 10 minutes, British skiers can fly in the morning and be out on the slopes after lunch.
Comments from the acting CEO Anders Örnulf Winter came early with both cold and snow at all destinations, enabling good snowmaking conditions and an early start to the season and ensuring that our resorts are in fantastic condition for the Christmas and New Year holidays.
The Board of Directors of SkiStar has appointed Stefan Sjöstrand as President and CEO as from 11 June 2020 at the latest.
We have yet another excellent financial year to look back on. Compared with the previous year, it is worth noting that last year’s weather conditions were fantastic, enabling us to increase the number of skier days by a massive 7.5 percent. Considering this, we are very pleased with this year’s results too!
Direct flights to the Scandinavian mountains, exciting children's activities and half-day ski lessons. Scandinavian Mountains Airport opens at the end of December, giving travellers from the UK even better access to the Scandinavian mountains. The new flight from London Heathrow will enable British visitors to get to first-class ski resorts such as Sälen and Trysil in just a few hours.
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