ROSA: A Dress, A Memory, and the Future of Fashion Tech
From Poetry to Protocol: How a Grandmother’s Name, Reclaimed Fabric, and Embedded AI Shape ROSA — the NFC-connected creation by Pampas Studios
From Poetry to Protocol: How a Grandmother’s Name, Reclaimed Fabric, and Embedded AI Shape ROSA — the NFC-connected creation by Pampas Studios
Lostboyslab AB and whatt.io AB today announced key leadership changes and a renewed strategic focus on AI-driven circular manufacturing. Founder Stefan Larsson will immediately resume the role of CEO for both Lostboyslab Sweden and whatt.io AB.
We're excited to announce a groundbreaking partnership between whatt.io and Smart Original, the innovative brand behind Sweden’s most advanced functional drinks. Starting with the next production batch, every can of Smart Original will feature a Batch-level Digital Product Passport (DPP) — accessible instantly via a unique QR code printed directly on each can.
whatt.io, one of the world’s leading platforms for Digital Product Passports as a Service (DPPaaS), is proud to announce the official launch of its new subscription model, offering powerful tools and enterprise-ready features across four tiers: Bronze, Silver, Gold, and Diamond.
Just Tap. Then Talk. With Dolores, users can tap any NFC or QR-tagged product — whether it’s a speaker, a piece of jewelry, or a spare part — and instantly talk to its DPP. Dolores retrieves and interprets product data, certifications, materials, repair instructions, and recycling guidance, delivering it in real time through natural, spoken conversation.
In a truly circular and scalable DPP ecosystem, it’s not enough to have great product data — you also need to control who can access, manage, and interact with that data.
This project marks the first time in history that a Viking-era artifact has been digitally enhanced and distributed using NFC-enabled DPP technology — offering not just a physical replica, but a permanent and traceable digital link to its historical context.
In this video, Claudia, 11 years old, has a real conversation with Dolores, our AI-powered assistant for DPP. Together, they explore what a Digital Product Passport is and why it matters — in a way that’s simple, fun, and surprisingly insightful.
You’ll get a guided look into how we use Arduino-compatible boards, the Incendo NFC programmer, and the Dolores system to automate DPP processes at scale.
From Data to Dialogue: Meet Dolores, the AI Interface for DPP
We’re excited to announce the release of two new training videos that dive into the whatt.io REST API — the key to unlocking full automation, NFC integration, and Digital Product Passport (DPP) management.
We’ve just released a new video in the whatt.io training series, focusing on how to manage BATCH-level data in the whatt.io platform — an essential part of building effective and traceable Digital Product Passports (DPPs).