With focus on “omtanke”: The Exhibition at World of Volvo

In April, Gothenburg’s new experience centre, World of Volvo, will be opening its doors. The centre features a 4,500 m² exhibition that has been designed with focus on “omtanke”, i.e., care for people. Here, visitors will be able to explore everything from Volvo’s most iconic vehicles to real-life stories and extraordinary interactive experiences.

With less than two months until its grand opening, World of Volvo reveals the concept of the exhibition at Gothenburg’s new experience centre, dedicated to the Volvo brand.

The exhibition covers 4,500 m² and takes visitors on a journey through the past, present, and all the way into the future. The experience revolves around the care for people, and how Volvo, through its groundbreaking innovations, has played and continues to play a key role in people’s everyday lives and society at large. The exhibition features some of Volvo’s most iconic vehicles, as well as a number of surprising interactive experiences. In addition, there is also possibilities for visitors to try out electric excavators and as well as a wind tunnel where they can truly experience the power of aerodynamics. Parts of the exhibition will be temporary and updated in line with upcoming themes.

“We want to create experiences together with our visitors, and we aim to make every visit to World of Volvo a new and inspiring experience,” says Ulrika Sandford, Marketing & Communication Manager at World of Volvo.

“With less than two months to go until our grand opening, we now see the exhibition slowly coming together, and it’s very exciting. We look forward to seeing the meetings that will take place between our visitors and the different parts of the exhibition. We hope and believe that this – the meeting between people, technology and creativity – will be something truly out of the ordinary,” says Magnus Wrahme, CEO of World of Volvo.

World of Volvo will open on 14 April 2024.