This December, World of Volvo invites Gothenburg residents and visitors to two atmospheric and playful activities that brighten up the winter darkness: our traditional Lucia Vehicle Parade on Avenyn and the family-friendly holiday program, Hjullovet.
On March 11 and on Evert Taube’s birthday, March 12, the grand Taube Day concert will take place. This year’s performance is titled: “Ellinor! Ellinor! Ellinor! – a ship, a daughter, a queen.”
World of Volvo has been named the winner of the Swedish Architects Västra Götaland Architecture Prize 2025. The building, designed by the architecture firm Henning Larsen on behalf of Volvo Cars and Volvo Group, receives the award for its strong architectural expression and its contribution to the urban environment of Gothenburg.
Today, Monday September 15, tickets go on sale for two unique concert experiences in Gothenburg. In October, Monica Zetterlund will be celebrated at World of Volvo, and in December Jill Johnson invites audiences to a magical Christmas evening together with Augustifamiljen at the same venue.
In a unique collaboration, the Hasselblad Foundation and World of Volvo invite you on a journey into space – and back again. The new exhibition To the Moon and Back – the story of the Hasselblad camera in space opens on September 19, 2025, and takes visitors behind the scenes of one of humanity’s most iconic moments: the first steps on the Moon.
This autumn at World of Volvo offers a range of new features in both exhibitions and stage programs. As a brand center and meeting place in the heart of Gothenburg, we continue to develop our offerings with temporary exhibitions, fall break activities, and current guest performances – for visitors of all ages.
World of Volvo kicks off the summer with the exhibition Volvo in Motorsport, where visitors are taken on a high-speed journey through Volvo’s involvement in motorsport – from classic rally cars to circuit racing and technical innovation.
World of Volvo is expanding with an all-new experience: Traffic School, an outdoor driving track where children aged sju to twelve can drive electric Volvo cars and trucks in a realistic traffic environment. In a playful and educational way, children will learn the basics of traffic safety – and even get the chance to earn their very first “driver’s license.”
As spring blossoms, World of Volvo invites the public to a month filled with dance, music, and the joy of movement. Across three inspiring events in May, visitors will have the chance to experience culture up close – whether through unique encounters with musicians, captivating dance performances, or engaging activities for parents with babies.
The exhibition Volvo Models – Through the Years presents, for the first time ever, Volvo’s 98-year history gathered in one place. On the large plaza on level 2 of World of Volvo, over 100 detailed scale models showcase Volvo’s development through the decades – from the very first ÖV4 to today’s EX90.
Each year, Architects Sweden awards the Kasper Salin Prize to a Swedish building, or a group of buildings, of high architectural quality. This year, World of Volvo has the great honour of being one of four nominees for Sweden’s most prestigious architecture award. The winner will be announced at the Architecture Gala on April 3 in Stockholm.
In conjunction with the inaugural Taube Week, taking place from 9–15 March, World of Volvo is honoured to present World of Taube, a unique art exhibition showcasing works from throughout Taube’s lifetime. This will be the first dedicated exhibition of his art in Gothenburg, featuring several personal pieces – including some unique works that have never been displayed publicly before.
