In a unique collaboration, the Hasselblad Foundation and World of Volvo invite you on a journey into space – and back again. The new exhibition To the Moon and Back – the story of the Hasselblad camera in space opens on September 19, 2025, and takes visitors behind the scenes of one of humanity’s most iconic moments: the first steps on the Moon.
This autumn at World of Volvo offers a range of new features in both exhibitions and stage programs. As a brand center and meeting place in the heart of Gothenburg, we continue to develop our offerings with temporary exhibitions, fall break activities, and current guest performances – for visitors of all ages.
World of Volvo kicks off the summer with the exhibition Volvo in Motorsport, where visitors are taken on a high-speed journey through Volvo’s involvement in motorsport – from classic rally cars to circuit racing and technical innovation.
World of Volvo is expanding with an all-new experience: Traffic School, an outdoor driving track where children aged sju to twelve can drive electric Volvo cars and trucks in a realistic traffic environment. In a playful and educational way, children will learn the basics of traffic safety – and even get the chance to earn their very first “driver’s license.”
As spring blossoms, World of Volvo invites the public to a month filled with dance, music, and the joy of movement. Across three inspiring events in May, visitors will have the chance to experience culture up close – whether through unique encounters with musicians, captivating dance performances, or engaging activities for parents with babies.
The exhibition Volvo Models – Through the Years presents, for the first time ever, Volvo’s 98-year history gathered in one place. On the large plaza on level 2 of World of Volvo, over 100 detailed scale models showcase Volvo’s development through the decades – from the very first ÖV4 to today’s EX90.
Each year, Architects Sweden awards the Kasper Salin Prize to a Swedish building, or a group of buildings, of high architectural quality. This year, World of Volvo has the great honour of being one of four nominees for Sweden’s most prestigious architecture award. The winner will be announced at the Architecture Gala on April 3 in Stockholm.
In conjunction with the inaugural Taube Week, taking place from 9–15 March, World of Volvo is honoured to present World of Taube, a unique art exhibition showcasing works from throughout Taube’s lifetime. This will be the first dedicated exhibition of his art in Gothenburg, featuring several personal pieces – including some unique works that have never been displayed publicly before.
On 26–27 April 2025, GotGuitars, the Nordic region’s premier guitar fair, returns to welcome music enthusiasts from across the country. This year’s event will be hosted in collaboration with World of Volvo, transforming the venue into an arena brimming with guitars, music, and inspiration. Tickets go on sale on 5 February.
Winter break is approaching! During week 7, World of Volvo invites you to this year’s second edition of the FamilyFun concept. A week filled with playful, exciting and educational family activities – all completely free of charge. From Monday to Saturday during winter break, visitors can enjoy everything from action-packed competitions to spectacular performances focused on movement and health.
For almost a century, Volvo has developed vehicles that help emergency services protect, rescue, and assist people. World of Volvo now presents its new exhibition, In case of emergency – innovations that save lives, a tribute to the vehicles and solutions that make the world a safer place.
On 12 March 2025, Evert Taube will be honoured with a concert at World of Volvo in Gothenburg, featuring artists such as Helen Sjöholm and Anders “Moneybrother” Wendin. The concert, Sjögång, offers a musical journey through Taube’s timeless works and coincides with Taubedagen, which in 2025 marks 135 years since Taube’s birth.
