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  • Cultivating Lifelong Fans and Customers Yamaha Motor Newsletter (December 4, 2019 No. 76)

    “Create demand through your own efforts.” This has been part of Yamaha Motor’s corporate culture since our founding and serves as the basis of our work in each of our business operations and product lines. One example of this can be found in Japan, where the low birthrate and aging population is presenting real challenges for the future. Yamaha holds Parent-Child Motorcycle Classes and Engine

  • Third time “Winner” for Yamaha Motor in “German Design Award 2020” International Design Competition - In succession from 2017, and 2018 -

    IWATA, November 25, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that its electric scooter EC-05 has been given the title “Winner” in the Excellent Product Design category of the “German Design Award 2020”, the country's prestigious design award.
    The EC-05 is an electric scooter developed in collaboration with Gogoro Inc. (head office: Taoyuan City, Taiwan; CEO: Horace Luke)

  • Announcement of Personnel Changes

    IWATA, November 14, 2019 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective November 15, 2019.
     
    1. Change in duties of Executive Officers
    Name New Position Current Position Yasuo Tanaka Executive Officer of Yamaha Motor Co., Ltd., and Chief General Manager of CS Center, and Senior General Mana

  • Yamaha Motor Net Sales Up Slightly, Earnings Down in First Three Quarters of FY Ending in December

    IWATA, November 13, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces consolidated business results for the first nine months. Net sales for Yamaha Motor Co., Ltd.'s consolidated accounting period for the first nine months of the fiscal year ending December 31, 2019 were 1,267.2 billion yen, an increase of 5.3 billion yen (0.4%) compared with the same period the previous fiscal year. Opera

  • Yamaha Motor - First “TRITOWN” Trial on Public Roads — Verifying versatility of compact electric two-front-wheeled standing mobility —

    IWATA, October 30, 2019—Yamaha Motor Co., Ltd. (Tokyo: 7272) today announced its first public road trialing of the compact electric two-front-wheeled standing mobility unit, TRITOWN in association with the city of Takayama - Gifu Prefecture, Japan. Trialing is scheduled to commence in front of the Takayama train station on November 9-10 (with a secondary option of November 16-17).
    In this

  • Yamaha Motor Industrial-Use Unmanned Helicopters: Forestry Survey

    IWATA, October 28, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that the company in a consortium with woodinfo, Inc., Remote Sensing Technology Center of Japan, and Maruyoshi Limited, will collect data on “Increased Wood Material Production AI Construction Model Projects'' in Kumakougen Town, commissioned by Ehime Prefecture for 3 days from October 28.
    This project will util

  • Yamaha Motor - Combined Initiative to Realize MaaS using Low-speed Mobility

    The three companies, Yamaha Motor Co., Ltd. (hereinafter “Yamaha Motor”), Mitsui Sumitomo Insurance Co., Ltd. (hereinafter “Mitsui Sumitomo Insurance”) and MS & AD InterRisk Research & Consulting, Inc. (hereinafter “MS & AD Interrisk Research”) have today, decided to conclude an agreement on low-speed mobility (hereinafter referred to as land cars) demonstrations and risk management

  • Yamaha Motor - Unnan City Demonstration by Green Slow Mobility - Supporting the creation of towns where people love walking -

    IWATA, October 28, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that in collaboration with Unnan City and Takenaka Corporation and nonprofit organization ETIC, it would embark on the Green Slow Mobility Demonstration - a compact, golf car based, slow speed vehicle project for the main facilities in Yunnan City, Shimane Prefecture.
    This initiative is based on the above-mentio

  • The Yamaha Motor Booth at the 46th Tokyo Motor Show 2019 “There Is Greater Joy Yet to Come”

    IWATA, October 23, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) will participate in the 46th Tokyo Motor Show 2019 (Organizer: Japan Automobile Manufacturers Association, Inc.) to be held at the Tokyo Big Sight from October 24 (Thu.) to November 4 (Mon.). Located in the venue’s West Hall 2, the theme of the Yamaha Motor booth will be “There Is Greater Joy Yet to Come - ART for Human Possibilitie

  • Yamaha Motor & Sony to Commence Services of jointly developed Entertainment Vehicles - Autonomous Drive Technology Integrated with Mixed Reality Imaging Delivers New Low-Speed Mobility Experience -

    IWATA, October 17, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that the company will commence services from November 1, 2019 using the SC-1 entertainment vehicle - Sociable Cart jointly developed with the Sony Corporation. The first services will start at the Kanucha Bay Resort (Nago City, Okinawa Prefecture) and at the Southeast Botanical Gardens (Okinawa City, Okinawa Prefectur

  • New Skies for Yamaha’s Unmanned Helicopters Yamaha Motor Newsletter (October 11, 2019 No. 75)

    Since around 2015, the commercial drone business has grown rapidly on a global scale and is expected to further expand going forward. Today, remotely operated or autopilot-equipped Unmanned Aerial Vehicles (UAVs) fitted with cameras or surveying devices are used for aerial photography and filming, observation and measurement of landforms and construction sites, and for transporting packages.

  • Announcement of Personnel Changes

    IWATA, October 11, 2019 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective October 15, 2019.
     
    1. Changes in group companies
    Name New Position Current Position Shinji Takeda Vice Chairman of Yamaha Motor Taiwan Co., Ltd. Yamaha Motor Taiwan Co., Ltd. Main businesses of the group comp

  • Yamaha Motor Holds Evaluation Trial of Industrial-Use Unmanned Helicopters in Kenya

    IWATA, September 17, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it will begin an evaluation trial in cooperation with Kenyan industrial drone service company Astral Aerial Solutions from December 2019 aimed at strengthening its African business and making a contribution to Africa through its industrial-use unmanned helicopters.
    This trial is based on the agreement rega

  • Yamaha Motor Begins Evaluation Trial of Green Slow Mobility Rental Cars on Teshima Island - Contributing to Easier Travel around the “Setouchi Triennale 2019 Fall Expansions” Host Area -

    IWATA, September 13, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it will begin an evaluation trial of rental car operations using Green Slow Mobility (GSM)* in partnership with Mitsui & Co. and local rental car business KarenSTYLE. To be run during the “Setouchi Triennale 2019 Fall Expansions” held on Teshima Island (Tonoshō-chō, Kagawa-ken, Japan) from September 28, thi

  • Announcement of Personnel Changes

    IWATA, September 13, 2019 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective September 15, 2019.
     
    1. Change in duties of Executive Chief General Managers and Senior General Managers
    Name New Position Current Position Minoru Iida Senior General Manager of Research & Development Section, Adva

  • Our Mission on the African Continent Yamaha Motor Newsletter (August 30, 2019 No. 74)

    In late August, the 7th Tokyo International Conference on African Development (TICAD) was held in Japan. Nearly 50 years ago, Yamaha Motor saw the potential of African markets and has been working diligently at the grassroots level to develop businesses there ever since. Going forward, Yamaha will formulate new business strategies for a wide range of product categories in accordance with our mi

  • Yamaha Motor Industrial-Use Unmanned Helicopters: Forestry Survey Evaluation Trial

    IWATA, August 23, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it will conduct an evaluation trial of forestry situation measurement within Fuji City, Shizuoka Prefecture, Japan on August 27, 2019. The trial will be run in collaboration with the City of Fuji, Shizuoka Prefecture Agriculture and Forestry Technology Research Institute’s Forest Industry Research Center, the Nati

  • Yamaha Motor Partners with Sony to Develop SC-1 Sociable Cart - Delivering New Low-Speed Mobility Experience Value -

    IWATA, August 21, 2019 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it has developed the SC-1 Sociable Cart, a vehicle that delivers a new low-speed mobility experience, jointly with Sony Corporation. The SC-1 brings together a fusion of Yamaha Motor’s autonomous driving technology and Sony's entertainment imaging technology. The two companies plan to launch Japanese domestic serv

  • Announcement of Personnel Changes

    IWATA, August 9, 2019 - Yamaha Motor Co., Ltd. announces the following personnel changes, effective August 15, 2019.
     
    1. Change in duties of Directors, Managing Executive Officers and Senior Executive Officers
    Name New Position Current Position Makoto Shimamoto Senior Executive Officer and Director, Chief General Manager

  • Yamaha Motor Reveals Rise in Consolidated Sales - Strong growth in marine and financial services segments -

    IWATA, August 8, 2019 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces consolidated business results for the first half. Net sales for Yamaha Motor Co., Ltd.'s consolidated accounting period for the first half of the fiscal year ending December 31, 2019 were 855.9 billion yen, an increase of 4.6 billion yen (0.5%) compared with the same period the previous fiscal year. Operating income was

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