Skip to main content

NSC strengthens presence in India

Press Release   •   May 27, 2016 13:03 GMT

The Norwegian Seafood Council (NSC), a public company owned by the Ministry of Trade and Fisheries, has employed Yogi Shergill as country director for India.

Shergill will build on the existing business activities developed by NSC and Norwegian companies and explore the potential for further export growth of Norwegian seafood, explicitly Norwegian salmon and cod, to the Indian market. He is of Indian origin and has extensive business experience in India.

- My goal is to establish a broader foundation between Norwegian exporters and Indian companies that can enhance delivery of seafood products from Norway to the Indian consumer. In this respect I will utilize my contacts to seek out importers, distributors, retail outlets, hotels and restaurants in India that are involved in the marketing and sale of fresh and frozen fish, says Shergill.

Norwegian companies are already exporting salmon to some cities in India, however there is a need for stronger links between the Indian and Norwegian seafood industry that can benefit both countries.

Shergill will be based at the Royal Norwegian Consulate in Mumbai and will travel extensively to Delhi, Bangalore, Hyderabad, Chennai, Kolkata and Goa.

- I will be visiting India from the 14th to 25th June to have discussions with companies already importing and consuming Norwegian salmon and will be happy to meet with companies who are interested in importing fish from Norway, says Shergill.

Shergill’s contact details are: cell + 47-90036724, e-mail: ys@seadfood.no

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports.

The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.