Stockholm, Sweden, September 24, 2025: Tierp Arena, one of Northern Europe’s largest motorsport venues located 120 km from Stockholm, today announced a new partnership with Swedish water purification and beverage company Bluewater to deliver sustainable hydration solutions at its events. The collaboration marks a major step in reducing single-use plastic bottles while ensuring visitors have acces
The new dispensers at St. Tropez Club, made possible by a generous gift from American philanthropists Eric and Wendy Schmidt, harness Bluewater’s cutting-edge SuperiorOsmosis™ technology to remove contaminants and deliver pristine, great-tasting water.
« Le club de Saint-Tropez montre l’exemple en refusant la dépendance aux bouteilles en plastique jetables », souligne Bengt Rittri, fondateur et PDG de Bluewater, pionnier suédois de l’écologie.
"Every plastic bottle avoided is a step toward protecting both personal health and the planet,” says Bengt Rittri
“Access to safe water is mission-critical, whether for military personnel in forward operations or for civilians caught in conflict and natural disasters,” said Johan Söderström
“Our job is simple: keep people hydrated with water that’s not only healthier for their bodies, but better for the planet too. Once you taste and feel the difference, it’s hard to go back," says Janneke Brasecke
« Les gens ne devraient pas avoir à craindre qu’une simple tasse de thé ou de café introduise des particules plastiques ou des produits chimiques éternels comme les PFAS dans leur organisme. »
“Bluewater superpowers your tap water to optimize your hydration. Clean water is the foundation of human health. By harnessing innovation, we can free people from hidden dangers in what they drink every day and give them back the simple joy of a safer cup of water or tea.”
“Bluewater superpowers your tap water to optimize your hydration –and in the hands of a skilled barista, that means every coffee served is safer, cleaner, and simply tastes better," says Bengt Rittri
“When the water’s right, the coffee just sings. You can dial in a recipe and know it’ll taste the same every time – that’s huge for baristas and cafés,” says barista brewing champ Frank La.
"... We’re leaving a toxic inheritance for the planet and our kids and grandchildren,” says Bluewater founder and CEO Bengt Rittri.
... "microplastics, chemical leaching, and unsafe drinking water are interlinked threats demanding urgent, binding global action.”
« Si nous n’agissons pas maintenant, la pollution plastique deviendra l’amiante de notre siècle – lente, invisible et mortelle.
Om vi inte agerar nu kommer plastföroreningar att bli vårt århundrades asbest – långsamt, osynligt och dödligt
If we fail to act now, plastic pollution will become the asbestos of our century - slow-moving, invisible, and lethal, warns Bluewater CEO Bengt Rittri
– Hållbarhet är en prioritet för ANOC och för hela den olympiska rörelsen. Genom vårt samarbete med Bluewater tar vi konkreta steg för att minska plastavfall och främja ren hydrering vid idrottsevenemang världen över, säger Gunilla Lindberg, generalsekreterare för ANOC.
« La durabilité est une priorité pour l’ACNO comme pour l’ensemble du Mouvement olympique. En nous associant à Bluewater, nous franchissons une étape concrète pour réduire les déchets plastiques et promouvoir une hydratation propre dans les événements sportifs du monde entier », a déclaré Gunilla Lindberg, secrétaire générale de l’A
“SuperiorOsmosis™ delivers peace of mind in every drop. “Whether at home, the office, or on the 18th green, people deserve hydration that’s clean, safe, and, for the sake of the planet and future generations, sustainable.”
Bluewater CEO and founder Bengt Rittri says: “We’re proud to support world-class events that share our mission to protect both human health and the planet.”
“With Bluewater, people can take back control of the water they are drinking,” says Bluewater founder and CEO Bengt Rittri
