On July 29, Kappahl launches its 2026 Back to School campaign – a campaign that highlights one of the most important milestones of the year for many families. With the message We Are Family, Kappahl continues to strengthen its position as the destination for family fashion by portraying back-to-school season as it truly is: filled with anticipation, emotions, and practical needs.
Swedish fashion brand Kappahl continues on its brand transformation journey, further building on the you and yours messaging that celebrates connection, emotion, and timeless fashion for the family crew. With collections spanning woman, man, XLNT, big kids, mini kids, and baby, this year’s Christmas campaign captures togetherness through fashion that feels both festive and authentic.
Kappahl launches fall campaign 2025: Autumn collection. For you. And yours. The campaign showcases timeless autumn looks: classic coats, cozy knitwear, and seasonal pieces in warm brown and neutral tones. Matching corduroy sets, sleek accessories, and modern details complete a collection that feels both contemporary and timeless.
Kappahl launches back to school campaign, capturing the colourful chaos, quiet confidence and quirky charm of kids being kids. The collection features updated wardrobe favourites with soft knits, graphic prints, sporty basics and trendy accessories —designed to support style and self-expression for every child.
Today, Kappahl launches its summer campaign, summer for you. and yours. This marks the brand’s second campaign using Kappahl’s renewed messaging platform, with a clear focus on strengthening its unique position: offering a wide range of fashion for the whole family.
