Didriksons has invited style and sustainability role model Emma Elwin to style their new collection of trench coats and inspire a timeless, classic wardrobe. They share the same view of having the importance of timelessness and sustainability as their primary focus, and want to inspire a sustainable wardrobe through long-lasting quality, responsible materials, and fewer purchases.
En 2023, Didriksons fête ses 110 ans de création de vestes permettant aux utilisateurs de passer plus de temps en plein air. La plus grande nouveauté de la collection printemps/été est un segment de mode business où Alvina, une réinterprétation du trench-coat classique, joue le rôle principal.
2023 feiert Didriksons sein 110-jähriges Bestehen. So lange kreiert man bereits Jacken, mit denen die Menschen mehr Zeit im Freien verbringen können. In der Frühjahr/Sommer 2023-Kollektion wurde aus Business Fashion-Styles ein brandneues Segment geschaffen, indem Alvina, eine Neuinterpretation des klassischen Trenchcoats, im Mittelpunkt steht.
Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is inspired by nature, with colours such as clay beige, desert pink, and dusty olive. The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, a reinterpreted trench coat, plays the leading role.
With a successful first appearance in 2021, the Swedish jacket brand Didriksons is back in France for a new 3-month pop-up store at iconic Heureux les Curieux, in Le Marais neighborhood in Paris. This is yet another step to increase brand awareness and desirability as a leading brand within the jacket category in Europe, while further strengthening its position in the French market.
The Swedish jacket brand Didriksons is expanding with new store spaces, digital markets, and a DTC warehouse.
The best way to keep warm while also looking great is to get yourself a highly fashionable puffer jacket. The easy-to-wear winter jacket is making a comeback this year and Didriksons has several models on offer that meet not only high functional requirements but also look good and are right on trend. Our Nomi, Fay, Filippa and Christa jackets are models that show it is always possible for style an
The Japanese lifestyle philosophy of Wabi Sabi (Wabi means ‘beautiful’ and Sabi means ‘worn’) is all about acknowledging that everything is in a constant process of change and that there is beauty in imperfection. This was the source of inspiration for the Didriksons design department developing the Men’s Autumn’s collection, that combines rusty, shabby camouflage design expressions with the clean
This winter’s specially designed children’s collection from Didriksons showcases the season’s new releases – the Snöfrid coat as well as updated winter classics such as the Polarbjörnen overall, Monte fleece jacket och Biggles hat. The collection was developed in cooperation with children’s clothing company Granelito’s designer and is based on their characteristic nature and animal prints as well
Didriksons Skaftö Open is a golf tournament on the Ladies European Tour. The competition takes place in the unique landscape of the Bohuslän coastline, where Didriksons was founded 109 years ago. Didriksons is returning as title sponsor for the second year in a row.
Worn by more than half a million women the world over, the Thelma jacket, now in its 15th year, is one of the most iconic Didriksons jackets and it is being celebrated with a new Black & White limited edition. The collection, which also features updated versions of the Andrea and Aino classics, is being launched throughout Europe on August 19th.
The background of the Black & White colle
– Bohuslän’s provincial flower becomes a limited-edition print in the autumn collection
Honeysuckle – that’s the name of the limited-edition autumn collection that bears Didriksons’s hundred-year heritage in every thread of its garments. Inspired by the landscape around Grundsund, the Swedish jacket manufacturer has designed a print featuring Bohuslän’s provincial flower, the honeysuckle. The
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
