Setting out to amplify their international presence and showcase the breathtaking beauty of their diverse destinations, Northern Norway Tourist Board initiated a partnership with Mynewsdesk in 2023. Their goal? To curate compelling narratives and distribute them effectively to European media channels.
The Northern Norway Tourist Board is dedicated to establishing and advancing Northern Norway as a sustainable year-round destination. They achieve this by focusing on market development and facilitating the sales of tourism products from the region. Their goal is to deliver tangible and measurable outcomes by enhancing awareness of the region on both national and international scales.
In the midst of resource constraints, the Northern Norway Tourist Board sought assistance in expanding their reach to an international audience. Mynewsdesk stepped in, providing them with an international newsroom tailored primarily for European markets. The collaboration was marked by a comprehensive approach to content creation and distribution.
Through collaboration with our assigned communications advisor, it has become possible to explore and develop ideas, which has led to productive meetings with the sub-destinations. Having a partner who has in-depth knowledge, and who is able to quickly react to new text ideas and trends depending on developments in the industry, is invaluable in keeping communications relevant and engaging, says Siw Sandvik, Head of Communication and Consumer Marketing.
Global spotlight
Despite the inherently long-term nature of public relations work, the Northern Norway Tourist Board has achieved concrete results within a remarkably short span.
Through this strategic partnership, we have seen a rise in publications featuring our region, strong visibility in the newsroom, and increased media coverage overall. Particularly noteworthy is the recognition received from reputable publications like BBC Travel and The Times UK, which has significantly boosted Northern Norway Tourist Board’s press room, resulting in notable advancements in terms of both audience engagement and advertising impact.
Sandvik highlights the important role of using Mynewsdesk in simplifying their workflow and increasing their international footprint, leading to deeper connections with audiences abroad.
Mynewsdesk’s platform not only saved us valuable time and resources, but also magnified Northern Norway’s international focus. By seamlessly amplifying our destinations’ presence across international media outlets, Mynewsdesk has played an instrumental role in elevating Northern Norway’s tourism industry.
