From AI experiments to new ways of working
Many people have started using AI to write content, brainstorm ideas and simplify individual tasks. But how do you take the next step and make AI a shared part of your team’s work? Watch webinar to learn more.
Expand your reach with GEO: How to make your press release a source for AI search
In this webinar we explore how a press release serves several audiences. It needs to capture journalists’ interest, be discoverable through search and serve as a source for AI-generated answers. How do you meet these needs while maintaining news value and readability?
AI as a tool in PR and communications
In this webinar we explore how do you decide when and how to use AI in your communications work? And how can you make the most of its potential while maintaining your own voice and your audience’s trust?
3 min readTelenor Denmark: Turning relevance into reach with data-driven storytelling
Telenor Denmark Turning relevance into reach with data-driven storytelling Malin Nilsson interview with Camilla Schouw Broholm At Telenor Denmark, external communication is built around one simple question: what matters to…
Alex Arquati
Digital marketing manager
PR-tips1 min readEssential PR Tactics for AI Search Visibility
AI search tools like ChatGPT, Perplexity, and Google AI Overviews now give people one answer, not ten links. This guide shows how PR teams can make sure their brand is…
PR5 min readWrap it up: here’s your end-of-year PR checklist
Before the year closes, a calm tidy-up now will save you hours next year. Use this PR checklist to wrap up the year, set clear baselines, and give stakeholders an…
Anna Edstedt
Communication Manager
PR5 min readYour 2026 PR budget: the 5 essentials you shouldn’t skip
Budgets are tighter and expectations higher, right? Before you lock in your 2026 PR budget, make sure it covers the essentials: smart monitoring, audio and video listening, SEO and AEO…
Alex Arquati
Digital marketing manager
PR3 min readHow to track mentions and manage PR on TikTok
TikTok is more than a platform for trends and entertainment. It’s a powerful space where stories spread quickly, perceptions shift overnight, and brands can reach new audiences at remarkable speed.…
Rebecka Frank
Communication3 min read3 things to consider when choosing a media monitoring tool
If you work with communication, media, or brand visibility, you’ve probably thought about media monitoring. But finding a tool that truly supports your goals can be easier said than done.…
Alex Arquati
Digital marketing manager
Communication4 min readHow to write a press release journalists will publish 2025
The way journalists work has changed – and so must the way you write your press releases. In 2025, a sharp headline alone won’t get your story noticed. Journalists now…
Alex Arquati
Digital marketing manager
AI3 min readMost conversations about your brand aren’t in print anymore
Ever had that feeling you’re missing something? You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet. Meanwhile, a conversation about your…
Alex Arquati
Digital marketing manager
AI4 min readHow PR shapes what AI overviews say about your brand
Ask ChatGPT about your industry. Does your brand show up? If not, that’s a PR problem. Here’s something that might surprise you: AI doesn’t just repeat facts, but reflects the…
Alex Arquati
Digital marketing manager
Communication4 min readHow the European Accessibility Act Will Reshape Digital Communication
In June 2025, the European Accessibility Act (EAA) will take effect, introducing new requirements to ensure that essential products and services are accessible to people with disabilities. While much of…
Alex Arquati
Digital marketing manager
