PRContact journalists yourself or leave it to a consultant?
Recently, two PR consultants wrote an opinion piece in the Swedish industry media Resumé suggesting it’s often more effective and appreciated when communicators reach out…
Alex Arquati
PR-tipsGuide: How to Prove the Value of PR Internally
In this guide, you’ll learn how to prove PR success internally, convince with the right metrics, and secure your PR strategy and budgets in the…
PR-tipsChecklist for reaching relevant journalists
To effectively convey your message, relevance is more important than reach. Ensure your communication hits the mark by checking off our checklist. Download now!
PRThe Benefits of Reaching Relevant Journalists
While many organizations focus on maximizing their reach, the real key to media success lies in relevancy. It’s not about sending your news to as…
Alex Arquati
State of Nordic PR & Communication 2025
This year, with the theme Recipe For Resilience: Equipping People and Organizations for a Stronger PR & Communications Industry.
CommunicationStrategic Communications Plan | How to get started | 4 Experts & Template
Reaching a global audience has never been easier, but truly engaging them is more challenging than ever. With information overload and declining trust, communicators must…
Alex Arquati
Mastering the media pitch – discover how to craft stories that capture attention
Watch our webinar featuring Adam, Head of PR at Mynewsdesk, and Keke, our Product Innovation Manager, where they will discuss the importance of mastering the media pitch and get tips on how to find the relevant journalist for your story.
Thriving on a Tighter Comms Budget: Tactics to Achieve More with Less
Join us for a free webinar where Digital Marketing Manager Alex Arquati and Senior Content Manager Anna Sandahl will share practical tips for prioritizing high-impact activities—and using your resources smarter.
CommunicationBrand Analysis: Find Out How Your Brand Is Performing
A strong brand doesn’t happen by accident. It’s the result of your strategic decisions, continuous insights, and constant refinement. But how do you know if…
Alex Arquati
PRPR and Marketing News – October 2024
Google’s latest AI Overviews feature may transform search results with context-aware summaries, IKEA’s creative “Sleepfluencers” campaign turns customer windows into ads, and Instagram users struggle…
Alex Arquati
Practical Communications Planning – From Strategy to Execution
Join us for a webinar where we’ll show you how to work smarter—not harder—with your PR and communications planning.
PRHow to Pitch Your PR Story to Journalists Like a Pro
Some might say that a great news story has always followed the same formula: if it’s newsworthy enough, journalists will publish it. However, as the…
Alex Arquati
- Marketing
PR and Marketing News – September 2024
Elon Musk continues to make headlines—one of his most recent lawsuits has led to the shutdown of a nonprofit coalition of advertisers led by the…
Alex Arquati
