PR3 min readHow tracking mentions can make you outshine competitors
Your brand’s reputation is fluid and can change in an instant. For PR professionals, staying up-to-date on what’s being said about your brand is essential. Brand monitoring is no longer…
Alex Arquati
Digital marketing manager
Product updates2 min readMedia monitoring with text, audio, and video in one tool
Audio & Video is the add-on service that will transform your media analysis work. Now you can get all your monitoring data gathered in one single report, whether it’s text,…
Alex Arquati
Digital marketing manager
AI3 min readIs it true that LLMs prioritise established media and press releases?
We’ve entered the AI era, where large language models (LLMs) like ChatGPT and Perplexity are key tools for finding information. The big question everyone is asking now is how this…
Alex Arquati
Digital marketing manager
PR2 min readContact journalists yourself or leave it to a consultant?
Recently, two PR consultants wrote an opinion piece in the Swedish industry media Resumé suggesting it’s often more effective and appreciated when communicators reach out directly to journalists rather than…
Alex Arquati
Digital marketing manager
PR-tips1 min readGuide: How to Prove the Value of PR Internally
In this guide, you’ll learn how to prove PR success internally, convince with the right metrics, and secure your PR strategy and budgets in the long term.
PR-tips1 min readChecklist for reaching relevant journalists
To effectively convey your message, relevance is more important than reach. Ensure your communication hits the mark by checking off our checklist. Download now!
PR3 min readThe Benefits of Reaching Relevant Journalists
While many organizations focus on maximizing their reach, the real key to media success lies in relevancy. It’s not about sending your news to as many journalists as possible; it’s…
Alex Arquati
Digital marketing manager
State of Nordic PR & Communication 2025
This year, with the theme Recipe For Resilience: Equipping People and Organizations for a Stronger PR & Communications Industry.
Communication9 min readStrategic Communications Plan | How to get started | 4 Experts & Template
Reaching a global audience has never been easier, but truly engaging them is more challenging than ever. With information overload and declining trust, communicators must step up their game. To…
Alex Arquati
Digital marketing manager
Mastering the media pitch – discover how to craft stories that capture attention
Watch our webinar featuring Adam, Head of PR at Mynewsdesk, and Keke, our Product Innovation Manager, where they will discuss the importance of mastering the media pitch and get tips on how to find the relevant journalist for your story.
Thriving on a Tighter Comms Budget: Tactics to Achieve More with Less
Join us for a free webinar where Digital Marketing Manager Alex Arquati and Senior Content Manager Anna Sandahl will share practical tips for prioritizing high-impact activities—and using your resources smarter.
Communication7 min readBrand Analysis: Find Out How Your Brand Is Performing
A strong brand doesn’t happen by accident. It’s the result of your strategic decisions, continuous insights, and constant refinement. But how do you know if your brand truly resonates with…
Alex Arquati
Digital marketing manager
PR4 min readPR and Marketing News – October 2024
Google’s latest AI Overviews feature may transform search results with context-aware summaries, IKEA’s creative “Sleepfluencers” campaign turns customer windows into ads, and Instagram users struggle with a 40% drop in…
Alex Arquati
Digital marketing manager
