Communication19 min readMedia relations in PR: How does it work?
Whether you are brand new to PR or if you have been in the game for a while, you will need to know how to build and maintain strong media…
Alex Arquati
Digital marketing manager
Marketing1 min readMedia relations guide
This handy guide covers plenty of pitching tips and journalist insights
Communication6 min readThe what, why and how of evergreen content
They say once it’s on the internet, it’s there forever. In theory, content published online lives on. It stays there for as long as it’s not deliberately taken down. But…
Alex Arquati
Digital marketing manager
Marketing1 min readYour guide to creating a crisis communication plan
This how-to guide includes templates and all the tips you need
Communication5 min readCrisis communication in times of uncertainty
The coronavirus has been deemed a pandemic, and the world is in crisis management mode. Lives are at stake, people are worried about employment, their elders and those who are…
Alex Arquati
Digital marketing manager
Communication8 min readTop 10 Graphic Design Trends to Follow when Building Your Brand
Do you agree that even a good product is doomed to failure if it has no catchy brand identity? Branding examples can be found everywhere – on TV, on billboards,…
Alex Arquati
Digital marketing manager
Marketing6 min readHow to Improve the SEO of Your Next Press Release
The goal of any press release is to garner attention from the right people—the media, potential customers, and even investors—depending on your goals. But with nearly 2,000 press releases getting…
Alex Arquati
Digital marketing manager
Communication6 min read3 PR pros discuss how brands can reach out with their stories
3 experienced communicators gathered to discuss ever-present challenges for communicators, and how to solve them in today’s media landscape. The panel consisted of: Marita Wengelin , Head of PR at…
Alex Arquati
Digital marketing manager
Communication3 min read3 storytelling techniques for your B2C content
It’s obvious that storytelling is the subject of almost every communicators’ lips. Companies need to work more on selling dreams, visions, and solutions rather than products and services. How can…
Alex Arquati
Digital marketing manager
Marketing6 min readHow To Combine PR and Digital Marketing For Your Small Business
Public relations (PR) is about getting your name out on different media, whether it’s television, radio, or in newspapers and magazines. Businesses use PR to maintain a favorable reputation and…
Alex Arquati
Digital marketing manager
Communication3 min readThe storytelling template
Use this storytelling template as a guide to creating your brand stories. What is brand storytelling? Brand storytelling is a method of using narration techniques. First, to grab your audience’s…
Alex Arquati
Digital marketing manager
Communication6 min readFind the true power of stories – Instagram Stories explained
They say that actions can speak a thousand words, but sometimes, just a good story is enough. People all over the world have indulged in different forms of self-expression, for…
Alex Arquati
Digital marketing manager
Marketing6 min readStorytelling for brands explained
What is storytelling for brands? Storytelling for brands is the method of using narration techniques to grab your audience’s attention and keep them engaged. Why is it important? Storytelling is…
Alex Arquati
Digital marketing manager
