PR10 min read5 reasons why social listening is essential to PR
The PR industry went through a massive shift over the last couple of decades. 20 years ago, PR professionals spent their days scouring newspapers while glued to their phones to…
Alex Arquati
Digital marketing manager
Communication3 min readConsult our checklist to outsource content creation to a freelancer or agency
Considering to outsource content creation to a freelancer or agency ? If you do decide to choose this route you need to think of a few things first, which we’ve…
Alex Arquati
Digital marketing manager
- Communication6 min read
The cost of a journalism story
What is the cost of a journalism story? Online newspaper paywalls, branded content, sponsored podcasts — even donations and crowdfunding — are keeping the news business alive. Even amid a…
Alex Arquati
Digital marketing manager
Communication3 min readThe cost of a brand story
Stories come in many forms. Depending on the size of the organization, and whether it’s a B2B or B2C company, resources and budgets can vary tremendously. However, don’t be discouraged…
Alex Arquati
Digital marketing manager
PR7 min readFive terrible mistakes every PR pro should avoid
Three very different journalists and one CMO discuss common PR mistakes and more. Journalists from DN, BBC, and The Telegraph identified the common pitfalls PR people make when pitching stories.…
Alex Arquati
Digital marketing manager
Product updates5 min readMynewsdesk’s two-year journey towards GDPR compliance
“Answers directly related to how do we interpret GDPR and what we need to do to be compliant are hard to find. So we know that across the industry, definite…
Alex Arquati
Digital marketing manager
PR4 min readHow journalists use social media to source stories and disseminate news
Recent fake news controversies have forced journalists to look with more critical eyes at social media channels. And today, journalists may find themselves even using social media more sparingly to…
Alex Arquati
Digital marketing manager
Communication3 min read3 essential elements to boost your media relations
How do you become better at media relations? First, you need to understand what journalists need. Most journalists receive dozens of emails per day. Therefore, understanding what makes them choose…
Alex Arquati
Digital marketing manager
Product updates3 min readThe evolving landscape of news reporting and media technology
The state of journalism and the public relations industry is evolving. From citizen bloggers to 24-hour news, many trends are changing the way people consume and interact with media. The…
Alex Arquati
Digital marketing manager
PR3 min read4 ways to create a PR A-Team
Are you looking to recruit new talent in your PR team? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental,…
Alex Arquati
Digital marketing manager
Communication3 min readTechnology trends transforming PR and communications in 2017
Everyone needs to implement technology well to execute their PR strategy. Interestingly, more than 85% of PR professionals expect their focus on technology to increase significantly over the next five…
Alex Arquati
Digital marketing manager
