PR8 min readMedia Monitoring Tool – Track Your Media Coverage
A media monitoring tool tracks and analyzes how specific keywords or topics—such as your brand—are mentioned across various media channels. Given its profound impact on…
Alex Arquati
PR6 min readHow to create a PR budget
Crafting a PR budget, whether for a single campaign or the entire year, can be challenging. However, with the right approach, you can maximize your…
Rebecka Frank
Marketing4 min readPR and Marketing News – August 2024
AI-generated ads and campaigns are the hot topic in PR and marketing circles (sometimes not getting it 100% right, as you can read below). Another…
Alex Arquati
- Marketing3 min read
PR and Marketing News – June 2024
BBDO Dubai wins the Grand Prix for Good at the Cannes Festival and Dove takes a stand against AI-generated ads. Here’s the latest PR and…
Alex Arquati
Marketing6 min readSummer PR Planning: 10 Tips to Drive Impact During Vacation
With summer vacation just around the corner, it’s natural to feel your creativity slipping away as everyone heads out of the office. However, with smart…
Alex Arquati
- PR-tips1 min read
Sign up for the Headlines newsletter
Welcome to your monthly PR read. Headlines is your monthly PR newsletter, getting you up to speed with the industry in just minutes. A perfect…
- PR3 min read
PR and Marketing News – May 2024
While Arla Foods rapidly garners over 1 million views on TikTok, Starbucks suffers from a notable PR misstep. Here’s the latest PR and marketing news,…
Alex Arquati
Marketing5 min readBrand Report – How to Report on Brand Performance
What is a good brand reputation worth? And what is the value of earned brand impressions compared to the value of paid ads? With today’s…
Alex Arquati
On the road to engagement: PR Insights from Hertz
Join us and Cecilia Saberi, Head of Communication at Hertz, for an exclusive webinar where we’ll take a closer look at how Herz utilises PR to engage their audiences effectively.
Communication7 min readHow To Measure Your PR Effectively
If you’re struggling to prove the true value of your PR and communication efforts, you’re not alone. With tighter budgets and a growing emphasis on…
Alex Arquati
Creating Stories That the Media Wants to Share
Join us for a hands-on webinar, where Adam and Sofia will explain the steps they took in creating, packaging, and pitching a story to a major Swedish TV channel.
PR4 min readBuilding brand presence through PR
Why do people care about brands? And what role does PR play in building a brand’s value? According to Mynewsdesk’s PR and communications experts, Sofia…
Alex Arquati
Building Brand Presence through PR
Join us to discuss effective strategies for building a brand through PR, taking real life examples from impactful tactics from a trailblazing chocolate brand and a Swedish pharmacy.
