Haglöfs nearly tripled its profits in 2016 - a result of further operational improvements. The company also launched a new brand platform in the fall of 2016, aiming to give the brand a broader appeal on the contemporary outdoor market. CEO Peter Fabrin says Haglöfs is now set to invest in future, international growth.
Over the past two years Haglöfs has taken several measures to strengthen
Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.
“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is
The Haglöfs Fall/Winter collection for 2017 is a series of products that will protect you against the elements, regardless of what they are or where you are.
Haglöfs Fall/Winter collection 2017 is here to protect you. Like a reliable companion that will make sure that you will stay warm, dry, comfortable and stylish, in any conditions. Simply created to let you experience the sublime details of
Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global mar
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.
Eva Mullins, 37, has worked for Haglöfs since 2008, and comes
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
Leaving the sounds of the city far behind for an adventure in pristine terrain while on the hunt for the ultimate near-nature experience. Heading far out into the wilderness to places that few know about and even fewer have visited. These are the destinations of professional adventurers, and it is for them Haglöfs has developed Trekking Pro.
From a run through the forest to an ultra-marathon in a mountain environment - this is the range that is covered by Haglöfs’ concept for high pulse activities. The Intense concept consists of clothing, shoes and equipment that have been developed to help maximize performance. When hour is followed by hour, it is often the small details that make a big difference.
