Haglöfs new series of daypacks, the Torsång series, consists of three retro-style backpacks that are as functional and stylish in the city as on day trips to the countryside. The collection is a wink to Haglöfs proud heritage as a backpack manufacturer since 1914.
In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.
The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathabi
Our long-term sustainability goals are to minimize the impact on people and planet while at the same time allowing and inspiring people to get out there to beat the elements. We realize that the road to a sustainable future is paved with challenges since all our products make an impression on this fantastic planet we live on. Hard work, wise decisions as well as influencing our different stakehold
The L.I.M Proof Jacket is not made for a rainy day. Nor a windy. And not for a sunny day either. It’s made for a sunny-then-windy-then-rainy-and-then-sunny-again day.
It is wind- and waterproof and features great breathability. It has a clean design because in creating it, Haglöfs stripped down everything apart from the bare essentials. It is packable and lightweight enough to always have at h
Haglöfs launches GT SURROUND, a breathable trail shoe in which technical fabrics meet innovation to let your foot breathe more freely than ever before.
In the new trail shoes Observe GT Surround and Explore GT Surround, GORE-TEX® encases the entire foot. But there's no clamminess or discomfort at all - thanks to a series of specially designed air channels that allow the underfoot region to brea
Outdoor brand Haglöfs sees an updated UK management through the recruitment of Damien McConville as new country manager.
In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new country manager in the UK. With focus on retail buying, mer
Outdoor brand Haglöfs has been awarded yet another design prize as its boot Grym Keprotec GT was chosen Gold Winner in the Ispo Awards 2017.
“Grym means awesome in Swedish and it is quite an appropriate name for this amazing boot. It is made from a distinctive combination of materials resulting in a lightweight, waterproof, durable, quick-drying boot that is very comfortable on the foot. It is
Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global market,
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.
Eva Mullins, 37, has worked for Haglöfs since 2008, and comes mos
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
19FOURTEEN is Haglöfs’ Outdoor Lifestyle concept – a concept that includes shoes, clothing, backpacks and bags for an active everyday life. This spring Haglöfs is introducing its first 19FOURTEEN collection which features products that are intended for use during the warmer months of the year in the borderland between the city and nature.
2015 was a successful year for Haglöfs, with many victories – both minor and major. One of the most important of these is the company’s return to profitable growth, which is a result of the change programme initiated in 2014. Work now continues unrelenting in the pursuit of taking Haglöfs to the next level.
