For the SS19 season Haglöfs has updated two of their classic backpacks – Tight and Helios – fusing the brand heritage with technical material and modern details. This has resulted in two new premium styles: Tight VX and Helios VX.
Haglöfs’ new mountaineering jacket for SS19 features all the essentials, and nothing else. That's because the L.I.M Mountain PROOF Anorak has been built according to the L.I.M philosophy – Less Is More – where every spare gram is removed without compromising any of the functionality. It's waterproof, fits perfectly, and is built to last.
The Grym Evo Jacket is one of the key pieces from Haglöfs’ forthcoming SS19 season. It’s a tough and technical 3-layer shell jacket, built with sustainability in mind. It's perfect for trekking activities and features everything you'll need for a trip deep into the wilderness.
Haglöfs is known for pushing boundaries and bringing its own brand of innovation to the outdoor industry for more than a century. For its FW19 collection, the company has chosen to pay tribute to its heritage, launching a collection that fuses groundbreaking outdoor technology with a modern take on a traditional style of Swedish folk art called kurbits.
Haglöfs, together with five other brands, win the Fair Wear Foundation Inspiration Award 2018 for ensuring that garment factory worker’s rights are heard and acted on.
Stockholm (November, 2018) – Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.
With the aim to grow the business in all its business areas, Swedish outdoor brand Haglöfs has recruited Paul Cosgrove as its new Global Product Director.
Outdoor brand Haglöfs’ strategic plans on expanding its retail business in key locations throughout Europe takes another step forward through the opening of a new brand store in Gothenburg.
In line with Haglöfs’ strategic initiative to move the brand forward internationally through improved consumer relevance and increased brand awareness in a global market, Haglöfs has recruited Andreas Engstrand as its new Global Marketing Director.
For FW18, Haglöfs is bringing its popular L.I.M concept into the snow segment – by launching the L.I.M Touring collection. The collection is built with the L.I.M philosophy – Less Is More – at its heart. And it provides the perfect lightweight product range, helping you to tackle the sweatiest ascents and speediest descents.
Haglöfs' two freeride product families, Khione and Nengal, have been developed and expanded with the introduction of the Khione 3L PROOF™ Jacket and Pant, and the Nengal 3L PROOF™ Parka and Pant. Each garment is made with Haglöfs’ own high-performance, fluorocarbon-free PROOF™ ECO material, and designed to bring out the best of your ability while tackling any terrain.
Haglöfs reintroduces its iconic ShoSho daypack to the collection – in a new, updated and refined version. The name “ShoSho” means “I pay tribute to you.” It comes from a prayer used by the Sherpas of the Himalayas to show respect to the mountains. Haglöfs gave the name to this line of backpacks as a way of paying tribute to the people.
ShoSho – a classic Haglöfs backpackwith an authentic look
Refinement. That's one word that can sum up the Haglöfs SS19 range. Pieces were streamlined, silhouettes improved, features added, and new notes of color bought in – fashionable and attractive, without being locked to fleeting trends, and selected from timeless sources of inspiration to give even more of "instant classic" feel to the line. This also brings Haglöfs closer to its roots. Innovation a
Extremely low weight and unparalleled high performance - just two of the principal characteristics of the L.I.M Bield Jacket, in which minimalistic design meets outstanding protection and innovative technological features.
They’re very small. Almost unseen by the naked eye. However, microplastics have started to clog ecosystems all around the world. Our oceans will soon likely have more plastic in them than fish. Take a look at what we’re doing to help address this here.
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.
Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
Swedish outdoor brand Haglöfs launches a new website and introduces online sales in four new countries. The objective is to open ecommerce in all its key markets within the next six months as to complement its wholesale and retail business.
This winter, Haglöfs steps up the game for what skiing and snowboarding is all about when introducing two new snow series – KHIONE for women and NENGAL for men. Developed with well-considered features, a modern style and engineered to follow your every move on the mountains, KHIONE and NENGAL are designed to bring the best out of any ski and snowboard enthusiast.
