Topics: Winter sports

Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea

Haglöfs, the 110-year-old Swedish outdoor brand recognized for its high-quality and functional gear, is excited to announce the grand opening of its first flagship store in Japan, Haglöfs Harajuku, on September 14, 2024. This 166-square-meter store will feature a comprehensive selection of Haglöfs' signature outdoor products, including backpacks, apparel, and accessories, catering to both outdoor

Presenting the 2024 Outsiders by Nature Film Festival. Now in its fourth year running, the festival continues to shine a light on Haglöfs’ community of skiers, snowboarders, climbers, and adventure athletes as they explore the depths of nature and their own limits. The festival kicks off in November, with screening events in unique locations across Europe.
“One should not underestimate the pow

Haglöfs is excited to announce that Martin Daniels will be joining the company as Chief Executive Officer (CEO) as of August, 2024.
Martin Daniels brings extensive experience in building products, brands, and retail concepts within the consumer sector. Over the past decade, Martin was instrumental in shaping the success of Synsam, the leading optical retailer in the Nordics, where he most recen

Haglöfs is pleased to announce the appointment of Andreas Oliver Lorenz as the new Chief Commercial Officer (CCO), effective as of August 2024.
Andreas brings extensive expertise from the consumer sector, having spent the majority of his career working for leading companies in this space. Over the past decade, he has held various global and regional leadership roles at Adidas AG and On AG, gain

Haglöfs is pleased to announce the appointment of Stefan Ytterborn as the new member of the Board of Directors.
With a background in founding innovative companies like POC and CAKE, Stefan Ytterborn brings a wealth of experience in product innovation and brand development. His extensive knowledge in design and the outdoor industry will be instrumental as Haglöfs continues its journey, driving f

Haglöfs today announced a change in its executive leadership. Fredrik Ohlsson, who has led the company with exemplary dedication for five years, will step down as CEO. This decision aligns with Haglöfs' preparation for a new phase of global expansion.
Fredrik has been instrumental in navigating Haglöfs through globally challenging times, significantly enhancing the company's market position and

Haglöfs’ 2023 Sustainability Report is out and it reveals a 62% reduction in CO2 emissions compared to the previous year. However, it does not mean they have met their net zero target. Although Haglöfs continued to take concrete actions to reduce emissions in 2023, the drastic emissions reduction is primarily due to the year’s complex macroeconomic environment that resulted in lower consumer deman

Haglöfs’ footwear puts you and the terrain on more equal terms, so you can do what you came to do—whether that’s trail running, hiking, or trekking.
When you step out into nature you bring the will to explore, your feet move you forward, and your shoes play a big part in determining just how far and comfortably you can go. This spring, Haglöfs’ range of activity-adapted footwear is in the foref

Lionrock Capital, a global private equity firm, has agreed to acquire a 100% interest in Haglöfs AB from ASICS Corporation. The transaction was finalised on December 18th, 2023.

Celebrating Outsiders by Nature with films about the adventures we seek and the journeys we share.

Haglöfs is excited to present the 2023 Outsiders by Nature Film Festival. Now in its third year running, the festival puts a spotlight on the incredible journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s fest

Celebrating 30 years of TIGHT™ adventures
Haglöfs is celebrating the anniversary of their iconic Tight™ Backpack, with a journey back through the bestseller’s history.
The Tight Backpack has existed in many iterations since Haglöfs first launched it in 1993. But its iconic teardrop shape and other key features have remained the same. Now, 30 years later, the Tight continues to be a bestselle

The ROC Sloper Bag has arrived, and it’s filled with the essentials climbers need to repair and care for their hands and gear before taking on the next vertical challenge.
Haglöfs’ limited edition ROC Sloper Bag is the result of a co-design project with record-breaking Swedish climber and Haglöfs ambassador Matilda Söderlund. Made out of a bright and colorful patchwork of leftover fabrics, eac

With growth comes responsibility and - as Haglöfs’ 2022 Sustainability Report makes clear - they still have a lot of work to do. For the second year in a row, Haglöfs is reporting a significant increase in their overall carbon footprint due to a rise in production.

In 2022, Haglöfs outgrew distribution center in Avesta, Sweden, and invested in an 18,000 m2 logistics center in Eskilstuna, Sweden, identified as the company’s center of gravity. The new facilities are expected to create increased service levels and serve as a platform for growth

Challenge. Growth. Adventure. Applications are now being accepted for a climbing camp that trains girls for next-level climbing journeys.
This summer, Haglöfs is arranging a climbing camp in collaboration with Swedish pro climber Matilda Söderlund. Held in Stockholm at Matilda’s training gym Moumo, the camp is especially for girls who want to learn the fundamentals of bouldering and rock clim

Despite a challenging market, Haglöfs’ sales increased by 11 percent and profitability by 25 percent in 2022. To meet the demand, Haglöfs invested in a new logistics centre in Eskilstuna, Sweden, that will become operative in spring 2023. CEO Fredrik Ohlsson predicts that the structural trend for the outdoor industry remains positive, but that the shifting macro-economic environment will result in

Thanks to a new partnership with circularity partner RESPONSIBLE, Haglöfs can carry on delivering second hand gear for first hand adventures.

Haglöfs closes again for Black Friday: “The environmental and social consequences are just too big”

Seasonal sales have for long been an integral part of the clothing industry. But in recent years, there has been a trend of more and more frequent discounting. This has created a pattern of producing items just to sell them at lower price, which brings many social and environmental perils. Selling clothing at a fair price without driving excessive consumption has become a delicate balancing act –