They drink more coffee than anyone else in the world, and they are traditionally a bit fairer than other Europeans. But now the dark roast coffee gains ground in Finland. In a recent study, Kharisma and Crescendo from Löfbergs get high marks from Finnish consumers.
Suomalaiset nauttivat eniten kahvia maailmassa väkilukuun suhteutettuna. Perinteisesti suomalaiset juovat vaaleapaahtoisempaa kahvia kuin muualla Euroopassa. Tummapaahtoinen kahvi on kuitenkin nyt entistä suositumpaa ja valtaa markkinaosuutta Suomessa. Tuoreen tutkimuksen mukaan Kahvipaahtimo Löfbergsin tummapaahtoiset Kharisma ja Crescendo saavat huippuarvosanat suomalaisilta kahvinjuojilta.
The market for coffee capsules is substantially growing in Sweden. And Löfbergs is growing most of all. According to numbers from Nielsen Company, Löfbergs has more than doubled its sales since the turn of the year
Increasing sales. Month after month. For almost two years. Löfberg's introduction of Kharisma in Sweden has far exceeded all expectations. For the latest twelve-month period (March 2012-February 2013), the growth was a stunning 96 percent, which is more than twice as much as for other established products within the dark-roast segment.
The number of products is increasing, and so are the volumes. With that, Löfbergs's storage rooms in central Karlstad, Sweden, have become too small. Now, the family-owned coffee roaster is turning to the municipality of Karlstad to be permitted to build new storage rooms outside the town centre.
It is quite the best-seller and is already available as fine-grind coffee. The Harmoni (the Swedish word for harmony) family is now enlarging with two new members: whole beans and freeze-dried instant coffee. All kinds of Harmoni coffee are labelled with both KRAV and Fairtrade. These novelties will be launched in the beginning of May 2013.
The agreement has been signed. Shortly, the audience at Finland's national arena, Hartwall Arena in Helsinki, will be drinking Swedish coffee from Löfbergs. For Löfbergs, this settlement is an important step in the progress of taking market shares outside of Sweden.
Nyt se on virallista: Suomen suurin jääkiekko- ja viihdeareena, Hartwall Areena tarjoilee tästä lähtien Löfbergs-kahvia. Ruotsalaiselle perheyritykselle sopimus merkitsee tärkeää askelta Suomen kahvimarkkinoiden haastamisessa.
No, there will not be a big fight between Löfbergs and the Swedish government; this is all about the award Sustainable leadership 2012. This year’s finalists have been presented, and Lars Appelqvist, CEO at Löfbergs, is one of them. Peter Norman, Minister of Financial Markets, is another one.
Surprise your Valentine with a loving cup of coffee for Valentine's Day. Coffee expert Anna Nordström gives you some tips on how to make the perfect heart on your cappuccino.
Which restaurant in Sweden will offer you the best coffee experience? That will be announced on March 4 at the yearly White Guide gala.
Nå tar Löfbergs inn 500 grams hardvacuumpakker i sitt norske sortiment. Samtidig øker man tilbudet med flere nye smaksrike kaffesorter fra Löfbergs, blandt annet Mellanrost som lenge har vært en bestselger i Sverige.
Löfbergs is now bringing 500 grams hard vacuum packages into its Norwegian assortment. At the same time, the supply is increasing with several new coffees full of flavour from Löfbergs. Among the new coffees, we find Medium Roast, which has been a bestseller in Sweden for a long time.
Many coffee farmers around the world are adversely affected by the climate changes - with poorer living conditions as a cause. Now, Sida is taking joint action together with Löfbergs and nine other coffee companies. In a common development project, they want to improve the possibilities for small-scale coffee farmers to meet the climate changes and increase their income.
Jubileum and Kharisma are two of the most popular fine-grind coffees from Löfbergs. Previously, they have only been sold as ground coffee and whole beans. Now, they are also launched as coffee capsules - a rapidly increasing segment in Sweden.
Which is the best café in Sweden? That and much more will White Guide Café, a brand new guidebook with the 150 best cafés in Sweden, tell you. At Löfbergs, which is a key partner, the hope is that the guide will further increase the interest for the Swedish café culture.
Increased production, higher quality and better standard of living. That is the result of a three-year development project in Brazil, which Löfbergs has undertaken. The project involved 500 coffee farmers and their families.
The Brits are more and more interested in Swedish flavours. Google's office in London has decided to invest in Swedish coffee. The goal is to make their staff best in town. They are turning to coffee experts from Löfbergs for help.
Lars Appelqvist at Löfbergs may be CEO of the Year. This year's finalists for the prestigious Swedish award have been presented. The goal with this award is to bring out good examples and pay attention to competent CEOs, who are leading their organizations and Swedish business forward. On October 25, the winners will be revealed.
Today, Sweden is ranked as the loneliest country in the world. This is something that the coffee roaster Löfbergs wants to change. That is why they lend their advertising space in their largest campaign ever to transsexuals, birdwatchers and people looking for the Great Lake monster - helping them recruit new members to their associations. More flourishing associations mean a less lonely Sweden.
