Press release -
Motosumo’s global community unites for #TrainForWater to support Water.org transforming lives with safe water.
Copenhagen, Denmark – March 4, 2025 – Motosumo, the interactive cycling platform that brings people together through fitness, announces #TrainForWater as the ninth edition of its Cycle For Change series. This campaign will run from March 17-23, 2025, culminating on World Water Day, March 22, and aims to raise awareness and funds to support Water.org, a global nonprofit organization working to provide access to safe water and sanitation for families in need. Cycle for Change exemplifies Motosumo’s commitment to sustainable fitness, and #TrainForWater specifically aligns with UN Sustainable Development Goal 6.
Today, 1 in 4 people worldwide, a staggering 2.2 billion individuals, still lack safely managed drinking water at home, and 3.5 billion people don't have access to safely managed sanitation.
Kresten Juel Jensen, CEO of Motosumo, shared:
“With the #TrainForWater campaign, we’ve invited our global cycling community to help us make a positive contribution to yet an important cause. Every kilometer cycled via our digital platform helps Water.org create sustainable solutions that have already proven transformative - showing that positive change is possible when we move as one.”
Indoor cycling enthusiasts worldwide are invited to participate in this week-long challenge, cycling to raise awareness about the 2.2 billion people who currently lack access to safe water. By participating, the Motosumo community will be working together to support Water.org's mission of bringing lasting access to safe water to families in need worldwide.
Water.org has reached more than 76 million people with safe water or sanitation.
Erin Prock, Marketing Manager from Water.org commented:
“We are thankful to Motosumo for supporting our vision of safe water for all and inspiring people to take action that will help empower families living in poverty with access to the safe water they need to survive and thrive.”
How the campaign works
#TrainForWater begins on Monday, March 17, and ends at midnight on Sunday, March 23. Motosumo users worldwide will cycle during live and on-demand classes to raise funds for Water.org.
For every 80 kilometers cycled, Motosumo will donate $1, with a total donation goal of $1,500. Participants can engage with special in-app features, including a special emoji symbolizing the campaign, and can track their progress alongside the global community in real time.
Kresten Juel Jensen, CEO of Motosumo, continued:
“At Motosumo, we use fitness to inspire meaningful change, this time taking collective action in a cause that affects everyone: clean water.”
“At the current pace, we need to work four times faster to achieve universal access to safely managed drinking water by 2030 – and that's exactly the kind of challenge our community embraces,” Kresten said.
Join the movement
Whether you're an individual rider, gym owner, or corporate wellness leader, you’re invited to join Motosumo in this global #TrainForWater effort. Join cyclists worldwide and pedal together for clean water access. Every kilometer counts, every rider matters. People all over the world can contribute to Water.org's innovative microfinancing programs, which have already helped millions of families install water taps and toilets in their homes. This will help create positive change that reaches communities worldwide during the #TrainForWater campaign. To participate, visit www.motosumo.com/cycleforchange.
About Water.org
Water.org is a global nonprofit organization co-founded by Gary White and Matt Damon that helps remove the barriers between people living in poverty and access to the safe water and sanitation solutions they need to survive and thrive. To date, Water.org has changed more than 76 million lives by providing access to safe water and sanitation.
About Motosumo
Motosumo is a global digital indoor cycling platform that empowers fitness enthusiasts to unite for a cause. With an easy-to-use platform that connects users via smartphone, Motosumo builds a vibrant, inclusive community where fitness and social responsibility meet. Our Cycle For Change initiative demonstrates our commitment to using fitness to create a positive, lasting impact worldwide. Visit www.motosumo.com for more information.
Stay updated and spread the word with #TrainForWater and #CycleForChange.
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About Motosumo
Motosumo empowers its members to lead happier and healthier lives with interactive, instructor-driven, community-based indoor cycling workouts from anywhere in the world. Founded in 2015 by a Denmark-based team of engineers, astrophysicists, and one elite athlete, Motosumo is the only app that uses smartphone motion sensors to generate live fitness metrics such as calories, cadence, and distance on any stationary bike.
Trusted by gyms and cycling studios worldwide, Motosumo built a following of tens of thousands of users before launching a platform for the anywhere user in 2020. Women’s Health awarded Motosumo in their 2022 Fitness Awards, and users rate the app 4.7/5 across GooglePlay and the App Store.
Motosumo is the first app-based connected fitness platform to partner with the world’s largest fitness aggregators, such as Wellhub, ClassPass, Fitness on Demand, and Urban Sports Club. Gyms can use Motosumo to motivate their members to train using our state-of-the-art platform, and users can also enjoy a fully interactive at-home live fitness experience with a global team of world-class instructors for free or with a premium subscription.
All members have unlimited access to more than 300 monthly live and on-demand English, Spanish, and Portugese classes. To turn any bike into a world-class workout experience and start a path toward a happier and healthier you, visit www.motosumo.com
