Press release -
Motosumo Launches #TrainForBrains Campaign for Mental Health Awareness - April 29-May 3 - 2024
Copenhagen, April 18, 2024 — Motosumo, the digital indoor cycling platform, announces the launch of its second campaign of 2024, #TrainForBrains. This will be the sixth version of the ongoing Cycle For Change series, which aims to raise awareness and support for mental health. The chosen donation partner for this campaign is The Mental Health Foundation, the UK's leading charity dedicated to mental health since 1949.
Cycling Towards Mental Wellness
The #TrainForBrains campaign kicks off on Monday, April 29, and will run until midnight, Friday, May 3rd. Motosumo will donate $1 for every 100 km its global community will cycle collectively during the five campaign days, whether attending live or on-demand cycling classes. The goal is to reach 150,000 km, equalling a total donation of $1,500. This endeavor highlights the link between physical activity and mental well-being while supporting the crucial work of The Mental Health Foundation. This organization has been at the forefront of preventing mental health problems and ensuring that individuals and communities thrive, with a focus on those most at risk.
"Our mission is to provide gyms and wellness operators with tools for an unparalleled indoor cycling experience which will, in turn, benefit Motosumo app users. In a time when many are struggling with their mental health, our #TrainForBrains campaign signifies our health commitment, blending physical fitness with mental well-being. Choosing The Mental Health Foundation as our donation partner this time underscores the importance of mental health in fostering healthier and happier lives, highlighting the inseparable connection between mind and body," said Kresten Juel Jensen, CEO and Co-founder of Motosumo.
"Users of the Motosumo app will know that mental well-being is often addressed by our instructors leading the cycling classes, recognizing that wellness thrives for the participants when both training and mental targets for the class or day overall are set," Kresten continued.
Empowering Movement for Mental Health
This year, The Mental Health Foundation's Mental Health Awareness Week (May 13-19, 2024) focuses on "Movement: Moving more for our mental health." This theme aligns with Motosumo's belief in the power of exercise to improve mental health. Many individuals struggle to find motivation for physical activity, and #TrainForBrains aims to address this challenge by encouraging participation and raising awareness of the mental health benefits of staying active.
“We are thrilled to receive support from Motosumo through their #TrainForBrains campaign,” said Fiona Halton, Head of High Value Relationships at the Mental Health Foundation. “This campaign will support our ongoing efforts and highlight the importance of physical activity in maintaining mental health, aligning perfectly with the theme of this year's Mental Health Awareness Week. Donations raised will enable us to keep challenging the way things are done and create fundamental change in the UK’s approach to mental health."
Join the Movement
Motosumo invites everyone to participate in the #TrainForBrains campaign, whether by cycling to contribute to the collective kilometer count or directly donating to The Mental Health Foundation. Together, we can significantly impact mental health awareness and support. Anyone who may wish to donate directly to the Mental Health Foundation can do so using this link.
About Motosumo
Motosumo uses state-of-the-art technology to transform fitness experiences, creating a dynamic and inclusive community of indoor cycling enthusiasts worldwide. With an accessible platform for anyone with access to a stationary bike and a smartphone, Motosumo connects and motivates individuals, pushing forward personal and communal goals. By emphasizing the collective impact of shared efforts, Motosumo strives to contribute to global causes, proving that fitness can transcend personal achievement to foster global well-being.
Visit www.motosumo.com
About The Mental Health Foundation
Founded in 1949, The Mental Health Foundation has led the way in mental health awareness and prevention in the UK and globally. With a vision for everyone to enjoy good mental health, the Foundation focuses on prevention, addressing the sources of mental health problems to enable individuals and communities to thrive. It advocates for a mentally healthy society for all, especially targeting support towards those at greatest risk, and is also the home of the annual Mental Health Awareness Week.
For more information on how to participate in the #TrainForBrains campaign and support mental health awareness, visit www.motosumo.com/cycleforchange or the campaign site directly www.motosumo.com/trainforbrains
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About Motosumo
Motosumo empowers its members to lead happier and healthier lives with interactive, instructor-driven, community-based indoor cycling workouts from anywhere in the world. Founded in 2015 by a Denmark-based team of engineers, astrophysicists, and one elite athlete, Motosumo is the only app that uses smartphone motion sensors to generate live fitness metrics such as calories, cadence, and distance on any stationary bike.
Trusted by gyms and cycling studios worldwide, Motosumo built a following of tens of thousands of users before launching a platform for the anywhere user in 2020. Women’s Health awarded Motosumo in their 2022 Fitness Awards, and users rate the app 4.8/5 across GooglePlay and the App Store.
Motosumo’s members can enjoy a fully interactive at-home live fitness experience with a global team of world-class instructors for free or with a premium subscription. All members have unlimited access to more than 300 monthly live and on-demand classes. Gyms can use Motosumo to motivate their members to train using our state-of-the-art platform. To turn any bike into a world-class workout experience and start a path toward a happier and healthier you, visit www.motosumo.com
